Sr. Regional Business Manager - Nordics
VeracyteAbout the role
At Veracyte, we offer exciting career opportunities for those interested in joining a pioneering team that is committed to transforming cancer care for patients across the globe. Working at Veracyte enables our employees to not only make a meaningful impact on the lives of patients, but to also learn and grow within a purpose driven environment. This is what we call the Veracyte way – it’s about how we work together, guided by our values, to give clinicians the insights they need to help patients make life-changing decisions.
Our Values:
- We Seek A Better Way: We innovate boldly, learn from our setbacks, and are resilient in our pursuit to transform cancer care
- We Make It Happen: We act with urgency, commit to quality, and bring fun to our hard work
- We Are Stronger Together: We collaborate openly, seek to understand, and celebrate our wins
- We Care Deeply: We embrace our differences, do the right thing, and encourage each other
The Position:
This position will be based in the Nordics, ideally in Norway, Sweden or Denmark.
The Senior Regional Business Manager is responsible for first establishing and then growing Veracyte's Diagnostic business in his/her area of responsibility. This individual works closely with the General Manager to define Veracyte's commercial plan for his/her area of responsibility and its execution in assigned territory. This individual leads the Nordics commercial activities of the diagnostic version of the nCounter platform and in vitro diagnostic assays, beginning with the breast cancer assay, Prosigna and future launches. This individual has direct responsibility for sales revenue. This individual works with the General Manager to maximize sales revenues from National Centers and key Private Centers, and drives growth by articulating a thoughtful, evidence-based rationale for how practicing Oncologists and Pathologists can use Veracyte's diagnostic tests to improve outcomes whilst also reducing costs through the accurate diagnosis and appropriate treatment of disease. As such, this individual must be comfortable in dialoguing with the most senior thought leaders and decision-makers in the field of Oncology, and will also need to analyze the market and detect the best and faster opportunities to develop the business. In addition, this individual works closely with the marketing and medical teams in order to detect, organize and execute marketing activities (congresses, tradeshows, seminars, etc.) at a regional and global level.
Essential Functions:
- Focus on successfully launching and maintaining Prosigna assay(s) and other launch diagnostic products in your sales region, maximizing sales, developing the market and increasing the test demand
- Develop a go-to-market strategy to launch diagnostic tests in key Private Centers and in Academic Hospitals including securing reimbursement in coordination with regional market access teams.
- Develop commercial and activities plan for his/her area of responsibility in close collaboration with the medical team responsible including tender management responsibilities and business development opportunities
- Be responsible for own performance, checking own progress against goals established in collaboration with line manager
- Communicating feedback promptly with line manager and addressing issues accordingly
- Make Prosigna known through marketing activities to the breast cancer community and attend the most relevant congresses and seminars. Marketing activities should be aligned with the Regional and global strategy and tactics, aligned with budget allocations and after medical affairs consultation (for relevance and compliance)
- Develop commercial activities related to Diagnostic Business for Veracyte in assigned territory, in line with the strategy defined by IVD General Manager and approved by Veracyte Leadership; quality policies of the company; local specific regulations and both local and global regulatory matters
- Regular travel across assigned territory region is required
Who You Are:
- 6+ years of commercial experience, including revenue responsibility and a proven track record of successfully launching Oncology drugs and/or diagnostics, ideally in lean and fast-paced organizations
- Experience in Sales and Market Development especially in growing Oncology businesses in Norway and Nordics region.
- Candidates who have played a key role in launching a commercially successful drug, molecular diagnostic or have experience in the sales of a companion diagnostic to the Oncology community are of particular interest.
- Communication skills to work effectively with
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