Senior Marketing Manager, Strategic Planning & Operations, LMS

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the United States. 

The LinkedIn Marketing Solutions Strategic Planning & Operations team sits in the Integrated Marketing Org as part of the Brand team. Reporting to the Strategic Planning & Operations Lead, this marketer will play a pivotal role in shaping our marketing strategy, leading key initiatives, and driving operational excellence.

The ideal candidate is an experienced marketing professional with strong strategic thinking, messaging, communication, and project management skills. The role will partner closely with cross functional stakeholders to develop strategies and create operational models that ensure creative and strategic alignment across LinkedIn Marketing Solutions’ marketing.

A sense of humor and a desire to have fun are also essentia! This is a great opportunity for a well-rounded, seasoned marketer looking to flex and grow their leadership skills while having an outsized impact on a rapidly growing business.

Responsibilities

• Collaborate with Sales and Marketing partners to relaunch a global case study program by synthesizing research, developing an insights backed strategy, and assembling a tiger team to address key challenges, define priorities, and create an external hub. This will also require partnering with an external creative agency to develop templates.
• Communicate complex concepts within functional expertise and storytelling ability to recommend a clear course of action, with clear takeaways and insights.
• Provide key inputs into LinkedIn Marketing Solutions marketing strategy, messaging and positioning. Partner with the central brand team, marketing operations, and other xfn marketing teams to develop a playbook to provide best-in-class creative and campaign guidance, best practices, and processes for marketing channels (LoL, email, events). 
• Lead internal training program from end to end for the LinkedIn Marketing Solutions team, develop a strategy and curriculum to upskill the team. Training would include internal topics such as products, campaign and creative best practices and external topics with industry experts.
• Serve as the internal brand expert and connective tissue for the LinkedIn Marketing Solutions team, working to share knowledge and ensuring cohesive brand look/feel across the business. Maintain the high level, strategic lens through which all decisions are made, connecting the dots at a high level, while staying hands-on to execute for strong business results.   
• Drive a deep understanding of customers and users and then build data-driven, actionable insights that inform future marketing plans. 

Qualifications

Basic Qualifications:

• BS/BA Degree in a marketing or advertising or technology related field or equivalent experience
• 7+ years of work experience in marketing or communications related role

Preferred Qualifications:

• Passion for advertising, media, software, tech or B2B Internet products
• Strong ability to analyze and package qualitative and quantitative data into compelling stories/recommendations that drive decision making
• Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
• Demonstrate leadership skills, proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
• Ability to be proactive and take initiative to seek information and solve problems in an unstructured environment
• Excellent attention to detail, project management, and organizational skills; proven ability to deliver high quality work and meet deadlines
• Ability to build trust quickly, high degree of empathy, and expertise at managing senior, cross-functional relationship
• Experience working with e