Sales and Leasing Specialist - 8

SCOPE:

The Sales and Leasing Specialist is responsible for all aspects of Sales and Marketing for the community. This position will be instrumental in driving asset performance through systematic and integrated marketing communications for each individual property as well as the portfolio as a whole. The employee is expected to develop an advanced knowledge of the industry and the ability to employ creative and analytical methods to drive occupancy. The position requires flexibility to understand property-specific idiosyncrasies as well as to facilitate and manage the marketing process by coordinating with field and sales personnel.

RESPONSIBILITIES:

• Working side by side with Community Managers and Sales and Marketing Team members to ensure all financial goals are met
• Ensuring and strong and well-managed internet presence for designated community; monitor review and report on all marketing activity and results
• Analyzing current market conditions and competitor information to develop and implement marketing plans and projects for existing assets
• Manage lead tracking by making contact contact and follow up Leads generated through marketing efforts and document all correspondence with database
• Build and maintain strong relationships with potential residents and their families looking to move into the community and effectively communicate the mission of Lakeshore
• Effectively market our community through networking, sales, advertising, public relations and community events
• Identify, establish and maintain positive relationships with industry influencers and strategic partners to insure on-going referrals and continued opportunities to promote the community

QUALIFICATIONS:

• Business or marketing-related degree or equivalent professional qualification
• Experience in developing and maintaining marketing strategies-hands on experience
• Technical marketing skills
• Proven experience in customer service, sales and market research
• Experience with computer proficiency and relevant software applications
• Excellent written and verbal communication skills

FLSA CLASS: Exempt

REPORTS TO: Director of Sales

SUPERVISORY REPSONSIBILITIES: None

JOB CATEGORY: Sales

POSITION CLASS: Administrative

COMPETENCIES:

• Treats everyone with respect, compassion and kindness Builds internal respect and loyalty with customers. Demonstrates concern for customers. Effectively responds to customer needs. This includes responding timely to requests, listening to others, and seeking to understand others when there are differences of opinion, finding ways to build on each others ideas. Acts with empathy and focus, while able to resolve problems.
• Demonstrate integrity, transparency and doing things the right way Makes lemonade out of lemons. This includes following policies, demonstrating financial responsibility with Lakeshore assets, complying with state and federal law, and practicing safety. Conforms to the highest professional standard. Turns challenges into wins.
• Collaboration and team work Involve key stakeholders in decision making. This includes developing and