Regional Lease-Up Specialist (Southeast)

Company Overview 

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

Regional Lease-Up Specialist

This Regional Lease-Up Specialist is a remote position based in the Southeast and requires greater than 50% travel annually throughout the region. This role is responsible for overseeing all aspects of leasing, marketing, and training for a portfolio of multifamily housing communities.

Working closely with the Regional Supervisor, Community Managers, and onsite teams, the Regional Lease-Up Specialist sets leasing goals and develops strategic marketing plans to achieve budgeted occupancy. The Specialist provides strong leadership to leasing teams while driving effective leasing performance, marketing execution, and positive resident relations across the portfolio.

Essential Duties & Responsibilities

• Strategic Leasing Management
  • Develop yearly marketing plan and utilize marketing strategies & systems
  • Quickly identify market issues while implementing a plan to stabilize leasing and marketing efforts
  • Execute analysis and market studies for multifamily competitors and markets
  • Maintain solid awareness of the company and regional performance & goals
  • Execute decisions that will have a positive effect on performance
  • Communicate with the Regional VP, Regional Supervisors & Property Managers on all goals, objections & concerns
  • Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date by assisting regional managers with weekly audits)
  • Develop and implement community engagement events and resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
  • Develop new relationships and strengthen existing relationships with business contacts and vendors
  • Identify potential Company customers utilizing market and demographic data as well as industry knowledge
  • Mentor community team members on leasing and marketing skills and concepts
  • Model effective leasing and customer service techniques and communicate expectations to site team members
  • Maintain solid awareness of the company and regional performance and make decisions that will have a positive effect on performance
  • Keep abreast of relevant industry topics to incorporate them into planning and decision-making
  • Maintain an awareness and understanding of the company's goals and work to enhance its overall image and presence in the market
  • Identify marketing needs of specific communities or areas to facilitate developing and implementing marketing plans to accomplish objectives
  • Seek out and utilize available internal and external resources to meet goals and objectives.
  • Regularly monitor resident satisfaction in person and