Vice President Marketing - Hard Rock Cafe

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: https://www.gotoworkhappy.com/benefits

Job Description:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category.

HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

This role is one of the most critical positions within the organization fostering a powerful public image and reputation for the company and its products. Oversee the strategic development, direction and implementation of all sales and marketing activities for Hard Rock Cafe and its brand extensions. Relentless focus on building this ubiquitous brand and on the strategies and programs necessary to nurture and build it. Serves as the brand leader and ensures that all the company’s activities are brand-centric in nature and are consistent with the overall marketing strategy, and this individual will bring the voice of the guest to the table.

Reporting Structure:

• Position Title: Vice President Marketing - Company Cafe
• Reporting To: Senior Vice President Marketing & Brand Partnerships
• Direct Reports: Director of Marketing; Director of Digital Marketing

Responsible for Hard Rock Cafe and Rock Shop guest experience, including:

• Cafe Brand Health Strategy, Consumer Research and Insights
• Cafe Brand Sales and Marketing Strategy
• Cafe Public Relations Strategy and agency management
• Cafe Media and Advertising Strategy and agency management
• Cafe Marketing Calendar and Activations
• Cafe Digital Marketing Strategy
• Marketing Retail

Essential Functions:

Brand Strategy -

• Define, articulate and drive the development of Hard Rock International Sales and Marketing and branding strategies within the context of the cafe division global business strategies.
• Develop strategic short-term and long-term Marketing plans for the cafe division and for each segment of the business.
• Identify and exploit cross promotional opportunities to enhance Brand awareness, trial, repeat visitation and relevancy.

Marketing & Creative Services -

• Develop and maintain a structurally efficient Marketing organization; select, develop, motivate and evaluate creative subordin