Territory Sales Representative – NC & SC (YMCA, Campus Rec, Local Gov)
Life Fitness / Hammer StrengthAbout the role
Join us as we empower the world to work out, creating healthier lives together.
Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a dynamic, multi‑segment territory across North & South Carolina.
In this field‑based role, you’ll drive revenue by partnering with YMCA, Campus Recreation & Athletics, and Local Government customers - leading consultative, long‑cycle sales and positioning us as a trusted, long‑term partner.
This is a great fit for a self‑directed seller who enjoys full territory ownership, builds strong relationships, and wins through credibility and consistency.
Comp & Perks
Base salary + commission + additional incentives
Car allowance + gas reimbursement + company card
Full benefits + 401(k) match
Fitness‑forward, growth‑focused culture
What You’ll Do
Own and grow a large NC/SC territory across multiple customer segments
Spend 3+ days/week in the field building relationships and advancing deals
Lead consultative, long‑cycle sales with multi‑stakeholder groups (executives, boards, municipalities, etc.)
Drive new business and expand existing accounts through refresh cycles and long‑term planning
Partner with architects, designers, and stakeholders on facility planning and equipment solutions
Manage pipeline, forecasting, and CRM activity with strong discipline
What We’re Looking For
5+ years in field sales or account management (B2B or solution selling)
Strong relationship‑building and consultative selling skills
Experience managing large territories and competing priorities
Comfortable navigating complex, multi‑stakeholder buying environments
CRM proficiency (Salesforce preferred)
Willingness and ability to travel extensively across North and South Carolina
Nice to Have
Experience selling into YMCA or Campus Rec Facilities
Background in fitness, wellness, or capital equipment
Exposure to longer sales cycles tied to budgets or capital planning
At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
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