Planning Executive Director

<p><strong></strong></p> <p><strong>OMD EMEA HQ – London (Hybrid)</strong></p> <p>At OMD EMEA, we partner with leading global brands like Beiersdorf to deliver innovative, data‑driven media strategies across Europe. As part of our central planning team, you’ll play a critical role shaping how healthcare and skincare brands connect with audiences—driving measurable impact at both regional and local levels. </p> <p>As Planning Executive Director, you’ll lead regional media planning for Beiersdorf’s Dermatological and Healthcare portfolio, overseeing strategy development and execution across European markets. You’ll manage and mentor a team of Planning Directors, driving high performance, collaboration, and continuous growth.</p> <p>You’ll develop integrated, data‑led strategies across digital, traditional, and emerging channels (including CTV, BVOD, and AI‑enabled solutions), ensuring alignment with business objectives and KPIs. As a senior client partner, you’ll build trusted relationships, provide strategic guidance, and translate market insights into impactful planning recommendations.</p> <p>You’ll oversee campaign performance, define success metrics, lead optimisation and post‑campaign analysis, and champion innovation through evolving technologies and industry trends. Collaboration is central—working closely with internal teams, local markets, and external partners to deliver consistent, high‑quality outcomes at scale.</p> <h3><strong>About You</strong></h3> <p>You’re an experienced media leader with a strong track record in integrated strategy, team leadership, and multinational client management. You bring deep channel expertise, analytical thinking, and a passion for innovation and developing people.</p> <p><strong></strong></p> <p><span style="font-size: 12pt;"><strong>About the Agency:</strong></span></p> <p>At OMD EMEA, we strive to deliver on our promise of ‘<strong>better decisions, faster</strong>‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.</p> <p><strong>Learn Fast, Act Fast.</strong> To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit <a href="https://www.omd.com/why-omd/" data-auth="NotApplicable">Why OMD?</a> to learn more about our unique Act Fast Framework.</p> <p>Our <strong>working pattern </stron