Senior Lifecycle Marketing Manager

About Paytient:
We’re on a mission to help people better access and afford care.  

Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost.

Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan.  This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.

We’re looking for passionate, collaborative builders to join our team and help us create a future where everyone can more easily access and afford care. 

About The Role 

We’re seeking a self-starter who loves to build new capabilities that measurably accelerate marketing-driven pipeline and revenue growth for rapidly growing, early-stage companies. 

You’re a leader and a self-contributor (for now) who will put all the marketing tactics, processes and mechanisms in place to hit our aggressive revenue goals. You’re a strategic challenger  and executional powerhouse - the center of gravity for marketing-initiated revenue acceleration. You’ll lead cross-functional campaign planning and delivery as an individual contributor, managing multiple channels with precision and attention to detail. By defining and executing innovative strategies, you’ll help Paytient stand out in a highly fragmented market.

If you thrive in high-octane companies delivering meaningful, life-changing solutions that make healthcare more accessible—we’d love to hear from you.

What You’ll Do: Ignite Our Growth

Demand Generation Strategy

• Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
• Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
• Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey. 
• Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies 
• Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI

Campaign Management & Execution

• Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
• Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
• Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
• Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
• Identify and apply AI and advanced automation tools to improve productivity and campaign performance

Resource & Budget Management

• Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources
• Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dicate.

What You’ll Bring: 

• 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment. 
• Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
• Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results.
• A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action.
• Strong and innate analytical mindset, challenging and using insights drive better results
• Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
• Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Why You’ll Love Working at Paytient

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