Director of Sales (Entertainment) - Lifestyle and True Crime

AMP/Sinclair continues to expand its digital-first Entertainment and Lifestyle portfolio, anchored by emerging brands such as Amazing America and Criminally Obsessed. These brands sit within a broader, scaled media ecosystem under the AMP Enterprise Sales division, which includes:

• Tennis Channel, Tennis Channel 2, Tennis.com, PBTV
• Premium Sports Podcast Network
  • Cousins (Vince Carter, Tracy McGrady)
  • The Triple Option (Urban Meyer, Mark Ingram, Rob Stone)
  • Unfiltered Soccer (Landon Donovan, Tim Howard)
  • Post Moves (Candace Parker, Aliyah Boston)
  • Throwbacks (Matt Leinart, Jerry Ferrara)
  • And More….
• Sinclair’s national broadcast footprint (179 stations across linear and digital)

Role Overview

The Director of Sales (Entertainment) – Lifestyle / True Crime will serve as a key business leader and revenue driver within the AMP Enterprise Sales organization, working in close partnership with the VP of Sports & Entertainment Sales to lead go-to-market strategy and unlock new partnership opportunities across this rapidly growing vertical.

This role is responsible for identifying, developing, and closing strategic partnerships across both client-direct and agency channels, while collaborating cross-functionally with portfolio sellers to scale AMP’s entertainment and lifestyle brands in the marketplace.

 

Key Responsibilities:

• Lead revenue strategy and market positioning for Lifestyle & True Crime verticals
• Identify and secure high-value partnerships across brands, agencies, and emerging categories
• Develop integrated, multi-platform sales solutions leveraging AMP’s full portfolio (digital, audio, linear, and experiential)
• Partner with cross-portfolio sales teams to drive incremental revenue and share growth
• Translate audience behavior and content engagement into compelling commercial narratives
• Build long-term client relationships that extend beyond transactional media buys
• Collaborate with various AMP/Sinclair internal teams (marketing, operations, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities

Qualifications:

• Minimum 8+ years of experience in media/advertising (sales or agency), preferably in digital and/or content
• 2+ years of management (team or vertical experience)
• Proven track record of selling/executing integrated client partnerships and branded content partnerships
• Self-starter who approaches work in a collaborative way
• Passionate about Entertainment and Lifestyle media with the ability to create and bring creative ideas to client partners and internal teams
• Ability to be a consummate team player and a goal-oriented thinker
• Strong analytical and organizational qualities
• Excellent written and presentation skills
• Proficient in MS Office applications

 

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, or related programs.

 

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
  About Us
  Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
  About the Team
  The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.  

The base salary compensation range for this role is $150,000 to $200,000. In addition, this role may be eligible for a discretionary annual bonus, which would be awarded based o