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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

As part of the Digital Marketing team focused on Truist.com, the Digital Marketing Manager is responsible for the strategy to drive revenue and engagement in authenticated digital marketing channels. You will own the planning and coordination of offers, messages and audiences targeted to existing customers. You’ll leverage data driven insights to create test & learn initiatives that continually improve performance and conversion.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.  

Research, develop and execute strategies for Truist authenticated digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s product lines. Partner with business marketing partners and marketing strategists to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.  Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates, and enhance client experiences across digital devices.  Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.   Develop and execute personalization and targeting strategies based on customer segmentation studies and interactions of each client audience. Stay current on the changes taking place in the digital environment.  Research and evaluate industry trends, the competitive environment, and emerging technologies.  Adjust strategies accordingly to ensure Truist remains at a competitive advantage. Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS
Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline.
• Sound and comprehensive understanding of business, organizational strategies and managing a process.  
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity and risk exposure Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Sophisticated analytical skills and the ability to solve complex technical and business problems Ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an un