Account Marketing Manager, Lifestyle and Department Stores (TNF, AMER)

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. 

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Account Marketing Manager – Lifestyle and Department Stores (TNF, Americas)

How You Will Make a Difference

The Account Marketing Manager for the Department Store and Lifestyle Channel will be responsible for developing and executing comprehensive marketing strategies to drive sales and brand awareness among wholesale partners. This role requires a strategic thinker with a deep understanding of the market, specifically the digital sales environment.  Critical to the role is an ability to foster strong relationships with key stakeholders, especially the internal sales team and the wholesale partner buyers and marketers.

What you will do:

• Develop Marketing Plans: Create and implement marketing plans to achieve optimum brand and product awareness and understanding.  Each plan will be tailored to the needs of wholesale dealers, ensuring alignment with The North Face's overall go-to-market strategy.
• Collaborate with Sales Teams: Work closely with sales teams to understand the needs of the account and the end consumer.  Find opportunities for growth, and support sales initiatives through targeted marketing efforts.   Act as a sales partner and advocate from the initial go-to-market product strategy development through the final marketing execution and campaign analysis. 
• Manage Campaigns: Oversee the planning, execution, and analysis of marketing campaigns, specifically focused on in-store, digital, and social media.
• Budget Management: Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.  Report budget outcomes to key internal stakeholders.
• Performance Analysis: Monitor and analyze the performance of marketing, providing regular reports, and finding recommendations for improvement.
• Relationship Building: Build and maintain strong relationships with wholesale dealers and internal brand partners, acting as the primary point of contact for marketing-related needs related to the channel.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, preferably within the department store, lifestyle, or outdoor apparel industry.
• Proven track record of independent developing and executing successful marketing strategies.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Self-motivated, with the ability to work independently and take initiative on large-scale campaign activations and tactics
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in digital marketing tools and platforms.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

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