Senior, Strategist

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $125,600 - $149,150, bonus and long-term incentive eligible

LOCATION: New York City, New York

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

DraftLine is looking for a Sr. Creative Strategist that will work cross-functionally with Creative teams, Production, Social Listening and Analytics, Media, Brand teams, and partner agencies to craft insight-driven strategies that increase the cultural relevance of our brands. This person should naturally be a strategic thinker, who is able to synthesize many inputs creatively and problem-solve to deliver high-impact strategy, while balancing quality outputs with speed. This candidate must be able to work in a fast-paced environment, demonstrate the ability to take ownership of their work, communicate effectively with team members, and balance multiple work streams concurrently across social, digital, and traditional platforms. And have a fun time doing it!

JOB RESPONSIBILITIES: 

• Work collaboratively with the Head of Strategy, brand teams, and external agency partners, helping to deliver best-in-class work and prioritize workstreams
• Work with our draftLine team to identify new opportunities to drive relevance for our brands
• Write and design informative creative brief decks with a clear narrative and strategy, provoking creative teams with data-driven insights and creative thought-starters
• Be the mastermind of how digital and social plans rollout across platforms
• Showcase proficiency working within tight deadlines to create high-quality work
• Become a steward of dedicated brands, ensuring full comprehension of business challenges, objectives, and Jobs to Be Done

• Understand platform/channel nuances and adherence to best practices  
• Model a real-time understanding of current cultural trends 
• Set strategic agenda for draftLine and supported brand teams 

JOB QUALIFICATIONS: 

• Bachelor’s degree in related field 
• 5+ years of experience in strategy and/or strategic account management
• Excellent communication skills 
• Strong social and digital expertise  

• An “Owner” mentality with a can-do attitude 
• Previous experience at a digital publisher or creative agency 
• Skilled in building pitch / strategy decks, preferably in PPT
• Alcohol/Beverage/CPG experience preferred, not required
• Experience with research tools and extracting insights from data
• Love of sports, a plus

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and makin