Senior Director of New Student Recruitment

Job Title

Senior Director of New Student Recruitment

Agency

Texas A&M University - Corpus Christi

Department

Office Of Admissions

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs.  As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

 

Learn more information here!

PURPOSE

The Senior Director of New Student Recruitment is a strategic leadership position responsible for developing and executing comprehensive recruitment strategies for undergraduate, graduate, and international student populations at Texas A&M University-Corpus Christi, a public R2 research university. Key responsibilities include overseeing the development of recruitment plans, managing a dedicated admissions team, shaping data collection and reporting processes, collaborating closely with the marketing team to develop marketing strategies, and representing the institution at key external events and conferences. This role involves overseeing recruitment activities, supervising staff across these domains, and collaborating with university leadership to meet enrollment objectives. The Senior Director ensures that recruitment efforts align with the university's mission and strategic goals.

DESCRIPTION

Functional Area 1: Strategic Recruitment Planning and Execution -

Percent Effort: 40%

• Develop and implement data-driven recruitment strategies to attract qualified student body across undergraduate, graduate, and international programs.

• Collaborate with academic departments and university leadership to align recruitment initiatives with institutional priorities and market demand.

• Analyze enrollment trends and market data to identify target populations and emerging opportunities, adjusting strategies accordingly.

• Oversee the development and execution of recruitment events, both on-campus and off-campus, to enhance the university's visibility and appeal to prospective students.

• Responsible for departmental budget development and oversite.

Functional Area 2: Staff Supervision & Leadership Development

Percent Effort: 25%

• Lead, mentor, and supervise recruitment teams dedicated to undergraduate, graduate, and international admissions, fostering a collaborative and high-performance culture.

• Provide ongoing training opportunities to ensure staff are equipped with current best practices and knowledge in student recruitment.

• Set performance goals, conduct evaluations, and support career advancement for recruitment staff to maintain a motivated and effective team.

• Foster a collaborative office culture emphasizing outstanding student-centered service excellence, accessibility, and respon