Sales Lead of North America Consumer Market - PICO

About the team
PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO's Marketing and Sales Department is the core driver behind the global layout of its XR products. It fully oversees the brand building, product sales, retail expansion, user services, and various marketing operations of PICO products in the global market. At the headquarters business function level, it integrates multiple professional modules, including the Marketing Team, Sales/GTM Team, Retail Team, After-Sales Service Team, as well as frontline teams covering regions such as China, Europe, and Asia-Pacific. This organization is accountable for the commercial success of PICO products.

Responsibilities：
1. Based on the company's development goals and the characteristics of the U.S. consumer electronics market, formulate omni-channel sales strategies (covering both online and offline channels), annual sales plans and budgets, and clarify the development direction, objectives and tasks for each channel.
2. Oversee the management of online and offline sales teams, take charge of the recruitment, training, performance appraisal and incentives of team members, and build a highly efficient and collaborative sales team.
3. Be responsible for the company's overall sales performance, regularly track omni-channel sales data, conduct data analysis and review, promptly identify problems in the sales process and take targeted measures to resolve them, so as to ensure the achievement of sales targets.
4. Continuously monitor the dynamics of the U.S. consumer electronics market, competitors' sales strategies and channel layouts, collect and analyze market information, and provide a basis for the adjustment and optimization of the company's omni-channel sales strategies.
5. Work closely with departments such as Product GTM (Go-to-Market), Marketing Promotion and Supply Chain, to ensure effective connection between product supply, brand promotion and other links with sales work, and provide strong support for omni-channel sales.

The base salary range for this position in the selected city is $141000 - $313600 annually.