Sr. Creative Strategist

About High Scale

We’re High Scale—a future-focused, data-obsessed agency revolutionizing video advertising. Imagine Amazon’s customer obsession combined with SpaceX’s fearless innovation—that’s the DNA behind everything we do.

Our team is scaling fast, producing thousands of high-impact social videos every week for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of studio space in DTLA and a proprietary approach to AI-driven performance, we are ready to dominate 2026. We need a Sr. Creative Strategist who is tired of "brand awareness" and ready to drive "brand performance."

Why This Role Matters

You are the engine room of our agency. As a Sr. Creative Strategist, you aren't just spotting trends; you are weaponizing them. You sit right at the intersection of Art and Algorithm. You will look at a spreadsheet of ad performance in the morning, and by the afternoon, you will have scripted 10 new video variations to beat the control. You are the high-velocity problem solver who turns "we need better results" into "here is the winning hook."

What You’ll Do

1. The Concept Machine

• Generate a high volume of data-backed creative concepts weekly. You don't pitch one "big idea"; you pitch 20 "testable angles."

• Write scroll-stopping scripts and visual briefs for our production team. You know exactly how to structure a Direct Response video (Hook -> Problem -> Agitation -> Solution -> CTA).

• Lead "Creative Sprints" where we iterate on a winning concept until we exhaust its scale.

2. Data Forensics

• Deep dive into Meta/TikTok Ads Manager to diagnose creative health. You analyze Hold Rates, Hook Rates, and Outbound CTRs to understand exactly where a video is failing.

• Translate data into "Editor Language." Instead of saying "engagement is low," you say "cut the intro by 2 seconds and speed up the voiceover."

• Maintain the "Win Log." You document every winning variable (e.g., "Green text overlays are beating white text overlays by 15%") to build a playbook for the team.

3. Trend Speed & Adaptation

• Monitor the digital landscape for emerging audio, visual, and behavioral trends.

• Adapt these trends instantly for our clients. You don’t wait for a trend to peak; you ride the wave while it’s rising.

• Mentor Junior Strategists on how to move from "copying trends" to "adapting trends for conversion."

How You’ll Be Measured (KPIs)

• Creative Success Rate: The % of your concepts that become "Winners" (beat the account average).

• Output Velocity: The number of high-quality briefs/scripts generated per week.

• Turnaround Time: Speed from "Data Insight" to "New Creative Brief."

• Client Performance: Direct impact on lowering CPA and increasing ROAS for your assigned accounts.

Who You Are

1. A Battle-Tested Strategist

• 5–7 years of experience in creative strategy, paid social, or performance marketing.

• You have "seen it all" in the ad account. You know what to do when performance tanks on a Friday afternoon.

2. A Copywriting Chameleon

• You can write in different voices. You can write a punchy, aggressive script for a men's grooming brand, and a soft, educational script for a skincare brand—in the same hour.

• You understand that copy is what sells, and visuals are what stop the scroll.

3. Relentless & Curious

• You don't have an ego about your ideas. If the data says your favorite video is a loser, you kill it and move on.

• You are obsessed with "Why?" Why did that video work? Why did that hook fail? You don't stop until you have an answer.

Perks & Benefits

• Competitive Compensation: $80,000-$100,000/year.

• High-Impact Work: Your ideas directly control the spend of massive DTC brands.

• Relentless Innovat