Vice President, Identity & Data Product

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal Advertising Platforms & Operations (AP&O) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From product management to program management to sales operations, our division services both internal and external customers in support of NBCUniversal’s $10B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.

The Ad Sales Identity and Data Product team within AP&O is responsible for collection, standardization, and management of NBCUniversal’s owned and licensed data products and assets. NBCU collected consumer data is used to enable identity resolution, activation, monetization, and data collaboration through secure, privacy-centric methods and technologies. The AP&O Identity and Data Product team leads product strategy and development for the NBCU identity graph within its suite of data products for the Advertising Sales division.

Responsibilities:

Reporting to the SVP, Data Product and Partnerships, you will:

• Own and manage the build, structure and maintenance of the NBCUniversal’s owned datasets and products.
• Lead NBCUniversal’s identity graph and strategy, as well as NBCUniversal’s first party audience product.
• Interact with stakeholders across AP&O, Operations & Technology (O&T), Data Management, Ad Sales Strategy and Data Audiences teams.
• Manage a team of direct reports and/or contractors.
• Lead and motivate cross-functional, agile teams by communicating product roadmaps, producing product documentation, prioritizing backlogs and coordinating with internal teams. 
• People manage a team of direct reports, internal resources and/or licensed contractors to execute the build and maintenance of NBCU’s identity infrastructure
• Setting the product vision and executing the product roadmap for the NBCU’s 1st Party Data product, Identity graph and Identity services
• Lead technical collaboration with O&T Development and Engineering teams, as well as outside vendors such as (but not limited to) Experian, Merkle, LiveRamp and TransUnion
• Communicate effectively across a wide breadth of teams, skillsets and personalities. Expectation to work closely with engineering, product, development, and sales strategy teams, as well as external vendors and partners
• Decision maker of data resolution rules, data inputs, waterfalling, data conflict resolution, prioritization and other rules as the owner of NBCU’s 1st Party Data and NBCU’s Identity Graph
• Subject Matter Expert (SME) on 1st party data sourcing, licensed third party datasets and identity resolution graphs
• Build and maintain one-, three- and five-year roadmaps (inclusive of annual and quarterly OKRs and KPIs) to ensure alignment and focus on resourcing, progress, and success
• Prioritize sprints, features, tech debt, and backlog
• Write, approve and/or distribute product documentation to share with key stakeholders

Qualifications

• 10+ years of experience in product development and leadership roles, with relevant experience in building digital and offline datasets and identity graphs
• Experience owning the end-to-end lifecycle of a product, specifically long-term product(s) requiring iterative maintenance
• Experience in people managing with an emphasis in man