Senior Specialist, Segment Marketing

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Senior Specialist, Segment Marketing

Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages. 

You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns that drive the progression from shopping to booking and drive x-sell/upsell. 

 What you’ll do:  

• Work on the development and execution of global campaigns for Expedia, Hotels.com and VRBO brands  

• Message the importance of our rewards program, serving 145m members across our brands 

• Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools 

• Plan and work through campaigns that cut across multiple teams 

• Brief A:B test designs with clear hypothesis and objective 

• Brief a specialist Production team on requirements for building your campaign in our first class communications platform 

• Ensure campaigns are built to high standard and meeting travelers’ experience expectations 

• Report on campaign performance using self-serve tools like Tableau 

Who you are: 

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience 

• At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space 

• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns 

• Ability to work and communicate successfully across teams and partners 

• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives 

• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus 

The total cash range for this position in Seattle is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000 which is the top of the range, based on ongoing, demonstrated, and su