Lead Specialist

Big Ass Who?

We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered.

That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do.

Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.

Opportunity

As a Lead Specialist, you will be the strategic engine behind our revenue growth—transforming data into opportunity. Your mission is to uncover high-potential leads and fuel the sales pipeline with actionable insights. By blending analytical precision with creative problem-solving, you’ll empower our sales teams to connect with the right prospects at the right time, making a measurable impact and accelerating business success.

What You'll Do 

• Research, screen, and qualify marketing leads for BAF’s products or services.
• Use direct and indirect outreach resources to develop and nurture a pipeline of quality sales leads and opportunities.
• Contact target leads and prospects to assess and understand customer needs, gather and verify information, and gauge sales opportunities. 
• Create opportunities for sales through communication of the BAF value proposition pertinent to the lead or prospect and requesting site visits for our outside sales teams.
• Update and maintain CRM system to ensure information is organized, accurate, and accessible for future needs. 
• Document customer conversations, feedback, and other pertinent information to drive and support the sales process. 
• Complete a minimum of 100 outbound calls daily to our defined prospect list, in addition to lead follow-up cadence.
• Drive an initial lead phone outreach within 1 hour of lead receipt with a goal of converting 50% of leads to qualified opportunities and maintaining an overall lead-based win rate of 30%.

 What You'll Bring

• Bachelor’s degree in Business Administration, Marketing or closely related field
• Previous sales experience, a plus
• Familiarity with CRM, Salesforce preferred
• Exceptional attention to detail and strong communication skills to collaborate with sales, marketing and various commercial leaders

 Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application.  First 90 days Every Big Ass Fans employee is essential in working towards the company’s growth goals, and no goal is successful without a plan. When you kickstart your BAF journey with a strong 90-day plan, you’ll be set up for a great first day, week, month, quarter and beyond! Here’s a snapshot of the first 90 days as a BAF Lead Specialist:  

Days 1-30:   

• Complete your onboarding activities, including an on-site 4-day FANdamentals training.
• Dive into the details by familiarizing yourself with our lead call cadence.
• Learn the ropes of our phone system and navigating call transfers.
• Take the lead and begin handling leads and calling 50 leads per day.