Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Duties & Responsibilities:

Event Yield Strategy & Optimization

• Develop and manage qualification criteria for hosted events, entertainment offerings, tournaments, VIP experiences, promotions, parties, and fixed-capacity programs.
• Continuously evaluate and adjust guest qualification thresholds based on demand, inventory utilization, profitability targets, and strategic objectives.
• Monitor RSVP pace, expected attendance, utilization trends, and event fill rates to recommend when to increase or decrease criteria.
• Manage invitation pacing strategies, invitation waves, waitlist controls, and inventory release recommendations.
• Establish yield management practices that optimize guest mix, capacity utilization, incremental revenue, and event profitability.
• Develop forecasting models to predict attendance, redemption, participation, attrition, and event profitability.

Guest Segmentation & Investment Strategy

• Identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential.
• Balance access and exclusivity to maximize perceived value while driving desired business outcomes.
• Recommend reinvestment strategies across guest segments, including VIP, Premium Mass, New Business, Emerging Worth, hosted guests, and other strategic audiences.
• Partner with Player Development and Marketing leadership to align event access with guest development, host-led growth, and property revenue objectives.
• Identify underutilized high-value guests and prevent over-investment in lower-return segments.

Event Analytics & Performance Measurement

• Conduct pre-event forecasting and post-event analysis for major marketing events, concerts, shows, parties, tournaments, and experiences.
• Measure event effectiveness through attendance, profitability, trip generation, theoretical win, actual win, reinvestment efficiency, and return on investment.
• Develop standardized event scorecards, dashboards, and executive-ready reporting.
• Present findings, trends, and recommendations to Marketing leadership, Finance, Player Development, and cross-functional stakeholders.
• Identify opportunities to improve future event criteria, guest mix, inventory allocation, and profitability through data-driven insights.

Inventory & Capacity Management

• Oversee strategic allocation of event inventory, entertainment tickets, tournament entries, hosted experiences, hotel accommodations, dining opportunities, premium seating, and exclusive-access programs.
• Recommend inventory release strategies and qualification adjustments to maximize utilization and profitability.
• Establish guidelines for inventory prioritization, oversell assumptions, attrition management, capacity controls, and waitlist execution.
• Evaluate event demand trends and make real-time recommendations regarding capacity utilization and invitation adjustments.
• Partner with operational teams to understand fixed-capacity constraints and translate those constraints into stronger yield decisions.

Cross-Functional Partnership

• Collaborate with Special Events, Entertainment, Marketing, Player Development, Hotel Operations, Food & Beverage, and Finance to align event strategies with business goals.
• Support Player Development teams with qualification recommendations, attendance forecasting, host follow-up priorities, and invitation strategy.
• Partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks.
• Work closely with Finance to evaluate event profitability, investment effectiveness, and business case assumptions.
• Serve as a strategic thought partner to event and marketing teams by translating data into practical decisions.

Continuous Improvement

• Develop and implement best practices in casino event yield management and event