Product Manager, Digital Experience, AI & Personalization

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Comcast Business is seeking a Product Manager to lead the development and delivery of next-generation digital capabilities that integrate AI-driven personalization, scalable AEO (Answer Engine Optimization) content delivery, and modern Martech platforms. This role will play a critical part in evolving our digital ecosystem by incorporating new marketing technologies and delivering a Global Design System to enable intelligent, personalized customer experiences across B2B digital channels.
This position requires a strong foundation in digital product management, with experience delivering customer-facing web experiences and integrating marketing technologies. Experience in B2B digital marketing and lead generation focused experiences is highly desirable.

Job Description

Responsibilities:

Product Strategy & AI-Driven Experiences

• Define and execute product strategies that incorporate AI capabilities such as personalization, predictive content delivery, and conversational/AEO-driven experiences.
• Lead the evolution of AEO content frameworks, ensuring scalable, structured, and AI-consumable content across digital properties.
• Identify opportunities to streamline content production using AI-assisted workflows and automation.

Digital Product Management & Execution

• Establish, maintain, and evolve a product ecosystem made up of interconnected digital platforms, balancing customer needs, business goals, technical dependencies, and scalability.
• Translate business and customer needs into clear product requirements
• Lead end-to-end product lifecycle management, from concept through delivery, optimization, and scaling.
• Prioritizing product feature backlog for engineering teams, ensuring alignment with business value and return on investment, while supporting multi-tenant needs
• Conduct feasibility assessments and capability gap analyses to inform roadmap prioritization.
• Own and drive measurable business outcomes (e.g., conversion, lead generation, engagement, revenue impact), ensuring product investments deliver tangible business value.

Martech Ecosystem & Capability Expansion

• Own the product roadmap for expanding and integrating the enterprise martech stack, including content management systems, digital asset management platforms, and related technologies.
• Partner with architecture and engineering to define how a Global Design System integrates with CMS and supports scalable, reusable digital experiences.
• Drive strategy for managing digital assets, structured content, and component-based content delivery across channels.
• Evaluate and incorporate emerging martech and AI tools that enhance personalization, experimentation, and content operations.
• Synthesizing user insights and market needs into experience and platform requirements to guide the creation of Minimum Lovable Products
• Guiding the build versus buy decision-making process, aligning with platform strategy and ensuring compliance with privacy and security standards

Customer Experience & Personalization

• Champion the voice of the customer by leveraging data, insights, and experimentation to continuously improve digital experiences.
• Define and deliver personalized user journeys across web experiences using AI and rules-based targeting.
• Partner with analytics and marketing teams to measure and optimize engagement, conversion, and lead quality.

Cross-Functional Leadership

• Collaborate with UX, engineering, content strategy, marketing, and analytics teams to deliver cohesive, end-to-end digital experiences.
• Drive alignment across stakeholders and secure buy-in for product vision, roadmap, and priorities.
• Guide and mentor Product Owner to ensure strong product and engineering partnership with dedicated technology teams. 
• Navigate ambiguity and conflicting priorities to drive alignment and forward progress across teams and stakeholders.
• Influence senior leaders through clear product narratives, data-driven recommendations, and executive-level communication.