Senior Marketing Manager

Senior Marketing Manager  
Location: Illinois (Remote- with some local and regional travel) 

Ready to make a difference? 
If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Senior Marketing Manager who is excited to learn and build a long-term career. ICF supports clients through advertising and marketing on many energy solutions including energy efficiency.  The Energy Marketing Team produces award-winning work that changes behavior and ultimately helps individuals, communities, and the environment. Our team includes a more than 150-person creative and media services group and conducts all aspects of marketing including advertising, public relations, strategic planning, research, social media, events, outreach, and partnerships. 

You will work on planning, developing, and implementing marketing and advertising strategies to support our work with our utility clients in the energy sector. On a daily basis, we help our clients and communities use less energy, save money and help the environment through marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.   

Why you will love working here: 

• Quality of life: Flexible workplace arrangements, work-life balance 
• Investment of the community: Donation matching, volunteer opportunities 
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan 
• And many, many more (Ask your recruiter for more details!) 

What you will be doing: 
Managing the marketing, advertising of B2B energy efficiency programs for our utility clients located in the Midwest and Mid-Atlantic regions.  

• Working directly with clients and vendors, and supervising the ICF marketing team to develop and implement marketing plans to educate customers about energy efficiency and electrification, and drive participation in utility programs.  
• Builds and maintains strong, long-lasting client relationships. Develops a trusted advisor relationship with key customer stakeholders and executive sponsors. 
• Managing the ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc.  
• Working with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc. 
• Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client). 
• Developing project budgets and revenue forecasts, and managing project budgets and ensuring accurate client invoicing. 
• Supervising the team and development of monthly reports on activities and results of the marketing program.  
• Developing and executing business development and growth strategies, including marketing to potential clients and responding to RFPs.  
• Travel up to 10% 

  
What we need you to have (minimum qualifications):  

• A bachelor’s degree in Communications, Marketing, Advertising, or related majors (or applicants can substitute one year of related experience for one year of education). 
• 10+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in B2B marketing or on B2B accounts at an advertising agency or related work experience
• Must have familiarity with Chicago markets and demographics
• Must be able to pass a background check and drug screening.

  
What we would like you to have: 

• Experience working in an advertising agency and/or on an in-house marketing/communications/advertising team.    
• Experience working in the energy services and/or utility sector, and having a commitment to energy efficiency, the environment, and sustainable living. 
• Experience should include developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects  
• Experience working in a multi-tasking environment  
• Experience using content management systems (CMS) and email management systems  
• Experience in people management and providing mentorship and leadership to teams at all levels.  

 
Professional Skills: