Assistant Director, Graduate Enrollment Management

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Department:

College of Arts & Sciences

Time Type:

Full time

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Assistant Director of Graduate Enrollment Management reports directly to the Director of Graduate Enrollment Management of the College of Arts and Sciences (CAS) and supports the recruitment efforts of all graduate programs for the College.  The incumbent executes initiatives developed by CAS leaders to achieve graduate enrollment goals of the College. This position organizes and manages CAS open houses and other recruitment events, and engages with prospective students and advises applicants with the application process.

The incumbent provides informational support to the Dean’s office for the purposes of budgeting and resource management, and tracks expenses. The incumbent is responsible for particular CAS territories, developing strong relations with departments in those territories and contributing to the recruitment activities for those departments. The incumbent will stay current in the field of enrollment management based on research and experiences, and work with the Office of Graduate and Professional Studies (OGPS) to ensure best practices and compliance thereto. The incumbent has strong facility with Customer Relationship Management (CRM) platforms used in Recruitment (such as Salesforce, Recruit, Datatel, or Hubspot) and is capable of efficiently learning and mastering any new platforms adopted by CAS.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1.) Graduate Recruitment and Lead Nurturing

• Create and manage annual recruitment and events calendars to enable the CAS Graduate Enrollment Management (GEM) team to achieve enrollment goals.

• Events include open houses, on-campus events, virtual events/webinars, etc.

• Responsible for the planning and execution of events: securing venues, coordinating with university representatives and faculty, updating or creating presentations, sending promotional invite emails, and other duties as necessary.

• Use web-based and technology tools, including Salesforce Marketing Cloud (SFMC), to track inquiry and fulfillment activities.

• Oversee development of brochures, presentation slides, videos, and other engagement/marketing tools.

• Represent CAS at any external recruitment functions, when needed.

• Host visiting groups to main campus.

• Plan and provide campus visit days upon request.

• Assist the Director of GEM to create and carry out state-of-the-art methods of student outreach and coordinate current student presence at virtual and in-person events.

• Train current students to conduct campus tours.

• Upload leads from vendors such as Niche.com, Keystone.

• Engage with applicants and admitted students via appointments, visits, contacts, outreach, focusing on conversion success.

• Oversee email marketing automation in SFMC for CAS graduate enrollment.

• Work with the CAS communications and marketing team and lead the development and maintenance of automated email campaigns in SFMC for prospective students.

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