Senior Marketing Operations Manager (Remote)

As the Sr. Marketing Operations Manager, you will be responsible for managing the marketing operations for our company. You will report to the Director of Revenue Operations & Technology within the Business Operations organization. You will work closely with the marketing, sales, and product teams to ensure that our marketing campaigns are flawlessly executed and that we achieve our marketing goals. You will be the go-to person for all marketing-related operations and ensure that our marketing programs are efficient, effective, and aligned with our business objectives.

What’s Fleetio?

Fleetio (pronounced "flee-tee-oh”) is a leading provider of fleet management SaaS that helps organizations of all sizes track, analyze, automate, and manage their vehicles and equipment. With a purpose-built, easy-to-use, and comprehensive suite of tools and features, Fleetio makes it easy for fleet managers to optimize their operations, reduce costs, and improve safety and compliance.

We’ve become a trusted partner for thousands of businesses across the globe, from small startups to large enterprises. With a focus on innovation, customer success, and sustainable growth, Fleetio is on a mission to transform fleet management.

What makes us special, you might ask? We’ve been remote-friendly since 2012 and have been recognized as Birmingham Alabama’s Best Places to Work five years in a row. We have over 200 employees all over the United States, Canada, and Mexico, and have over 5000 paying customers in 70+ countries. It’s an exciting time at Fleetio as we’re growing 50+% year on year and have just closed our Series C round led by our incredible investment partner, Elephant. We’re building the fleet management platform of the future – the single screen for fleet managers to drive their businesses forward.

More about our product and company:

• Fleetio product overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers
• Check us out on Glassdoor (i.e., people love working here): https://www.glassdoor.com/Reviews/Fleetio-Reviews-E1745407.htm

What you'll be doing

• Manage the marketing technology stack, including marketing automation tools, CRM, ABM, CMS, analytics platforms, platform connectors, and other marketing tools to ensure that they are integrated, configured, and optimized for maximum efficiency.
• Work closely with the marketing team to develop and execute campaigns that drive lead generation, pipeline growth, and increase conversion rates.
• Collaborate with the sales team to ensure that marketing programs are aligned with sales objectives and lead nurturing is optimized to drive revenue growth.
• Monitor and analyze key metrics related to marketing performance, including website traffic, conversion rates, campaign ROI, and marketing attribution, to improve marketing effectiveness and drive growth.
• Keep management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
• Develop and maintain marketing operations processes, including lead management, data management, and reporting to ensure that data is clean, accurate, and actionable.
• Ensure compliance with marketing policies, procedures, and guidelines, including GDPR and CCPA regulations.
• Work with third-party vendors and contractors as needed to support marketing systems development and maintenance.

This is a position we consider essential to the company’s success. Be sure to mention coffee in your cover letter so we know you actually read this.

What's in it for you

• Be a part of an incredible team of “A” players who go above and beyond to make Fleetio a successful company. We’re a customer-centric team with a great product, excellent support, and countless happy customers.
• Work remotely (within the United States), or at our Birmingham, AL HQ. We strive to promote a strong remote working culture and have done so since the beginning.

Requirements

• 4+ years of experience in marketing operations, preferably in a SaaS B2B environment.
• Strong understanding of marketing automation, CRM, and analytics tools such as SFDC, Marketo, Segment, GA, and others.
• Experience working with cross-functional teams, including marketing, sales, and product.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to man