EVP, Head of CRM Practice

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The EVP, Head of CRM Practice will partner with executive Razorfish leaders to develop, evolve, and grow Razorfish’s CRM offerings for clients. This role will be responsible for creating thought leadership; defining and selling our offering; identifying client opportunities; and orchestrating teams to scale and deliver CRM and loyalty programs for new and existing clients. In addition, this role is expected to develop relationships with senior client marketing leaders in order to grow existing and establish new CRM and addressable marketing work at Razorfish.

The ideal candidate should have deep CRM expertise across channels, platforms, and industries. They should have experience developing and deploying CRM capabilities; evangelizing the business value and potential of CRM; and selling in solutions and programs to business stakeholders. They should be a thought leader, capable of originating novel opportunities and solutions with an ability to generate excitement amongst a broad stakeholder group. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be highly detail oriented with an ability to synthesize information from multiple business perspectives to identify opportunities and establish priorities.

Primary Responsibilities

• Establish Razorfish’s CRM Practice: Partner with discipline CRM practitioners, practice, portfolio, growth, and discipline leaders to formalize and evangelize the Razorfish CRM GTM approach and capability development roadmap to formalize the CRM Practice.
• CRM and Loyalty Offerings and Services: Partner across agency disciplines, PDX and Publicis Groupe to establish and mature the specific CRM offerings and services provided by Razorfish as part of a larger Groupe level approach.
• CRM Practice Growth: Identify and steward growth opportunities through incremental program proposals, proactive strategy recommendations to client stakeholders and net new business development pursuits.
• Thought Leadership: Develop a Razorfish CRM perspective and evangelize our point-of-view internally and externally.
• Client Relationships: Develop collaborative working relationships with executive client stakeholders.

Skill Requirements

• Express complex ideas in conversation, presentation, and prose
• Synthesize qualitative and quantitative input from multiple sources to generate business insights and identify opportunities
• Develop trusted client business relationships
• Direct cross-functional teams in new offering/capability development
• Conversant in business case development
• Foster a highly-collaborative working environment to generate participation from diverse perspectives
• Ability to navigate a diverse and matrixed organization and team structure
• Player/Coach approach to team leadership and capability development
• Originate and edit presentations to create excitement and sell ideas
• Comfortable operating in an ambiguous and dynamic environment
• Ability/willingness for domestic and international travel up to 20% 

Qualifications

• 20+ years developing and deploying CRM capabilities, programs, and campaigns at an agency, consultancy, platform, or within a marketing department
• Experience developing and deploying CRM solutions that span at least two (and preferably three) of: owned marketing/ecommerce site, addressable media, email
• Experience deploying and managing CRM/Loyalty capabilities and programs in multiple industries (e.g. Automotive, Telco, CPG, Hospitality, QSR, consumer electronics, etc.)
• Initiated, managed, and led the formation of addressable marketing capabilities such as: establishing personalization strategies, deploying CRM databases, integrating paid and owned platforms, deploying DCO solutions, and deploying CRM platforms and programs

Additional Information

All your information will be kept confidential according to EEO guidelines.