Market & Customer Researcher II (Cox Media)

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Market & Customer Researcher II

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

No

Work Shift

Day

Compensation

Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

JOB SUMMARY:

The Centralized Research Support role is a critical team member in providing data that aides in identifying trends, pain points, unmet needs, and potential opportunities in the markets we serve.  This role works in a dynamic environment with other researchers to pull, analyze and communicate complex and robust data with concise story-telling and visualization.

Utilizing first and third party B2B data and leveraging desk research, this role pulls and reports on digital, industry, marketplace, consumer, and viewership data to formulate strategic insights to help support in-region teams achieve their revenue goals.

The role is accountable for understanding the nuance of data that supports the full breadth of the Cox Media product portfolio, digital and linear.  It is viewed as well versed on local market research, the industry and the competitive landscape.

The role works across geographies / DMAs and collaboratively with peers in a center of excellence. The role will be a go-to partner in responding to ad-hoc research requests from leadership and sellers and in recommending the right research approach to address internal or external needs.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

General duties include:

• Acts as an expert in all Cox Media research resources, able to compile and accurately represent data from all available sources supporting both the linear and digital portfolio (e.g., Vivvix, Nielsen/ComScore, etc.)

• Gathers, synthesizes, and analyzes data, forming data driven insights and recommendations, assembled into client facing deliverable.

• Prepares and presents research data, sharing information such competitive insights, industry opportunities and marketplace trends.

Primary areas of research responsibilities:

• Provide competitive media spend information via Vivvix, Media Monitors, etc.

• Assist in the development of market share and spending analysis.

• Develop proficiency in using set-top box data to help inform Client schedule recommendations.

• Effectively use Polk data to provide Clients with additional market intelligence or entice advertisers by demonstrating their sales opportunity

• Ensure accuracy of market coverage maps and Universe Estimates (UEs).

• Support templatized TV Attribution data sharing, as necessary for the appropriate clients

• Provide trends of behavior around specific media types (e.g., viewership estimates for all premium opportunities) that is actionable in the sales process

• Access data that supports digital media buys like Ad Words, Google Analytics, Digital Audits, etc. and provide for analysis for top tier customers

Other accountabilities include:

• Proactively contributing to actionable ways to use research insights to solve client problems or advance our ability to capture revenue or wallet share. 

• Partnering with key stakeholder teams as a SME in linear insights tools (e.g., Strata) as support is needed.

• Collaboration with research vendors to best represent the needs and interests of Cox Media.

• Fulfill posting requests for agency or other advertisers.

• Gather first-party data from CCI and provide to third-party vendors who accredit the information.  Translate the result of that accreditation process back to our tools and systems as US HH estimates that are used in the planning and buying of linear television.

• Responsible for posting TV ad campaigns, ensuring accuracy and alignment with campaign objectives.

QUALIFICATIONS AND EXPERIENCE:

Minimum

• Bachelor's degree and 2+ years experience in Media Research.

• The right candidate could also have a different combination MS + up to 2 yrs experience in media research: or 6 yrs experience in media research

• Proficiency i