Senior Marketing Manager

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.

As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title: Senior Marketing Manager

Location: United States

Workplace Type: Remote

Job Summary

The future is bright for the Porch Group, and we’d love for you to be a part of it as our Senior Marketing Manager.

This role is a strategic and hands-on Senior Marketing Manager post to lead customer acquisition for our direct-to-consumer American Home Protect warranty brand. This role drives driving marketing strategy, optimization, channel expansion and managing agency and vendor partnerships.

What You Will Do As A Senior Marketing Manager

Agency Management and Collaboration

• Full agency management including creative direction, campaign approval and signoffs, adherence to budget, KPI tracking, reporting and relationship ownership.

Strategy Development & Planning

• Establish and report on clear and measurable KPIs for customer acquisition campaigns.

End-to-End Campaign Management

• Develop, plan, and execute multi-channel acquisition campaigns across various platforms including testing and optimization strategies.

Performance Tracking & Analytics

• Use analytics tools (e.g., Google Analytics, CRM platforms, or any marketing automation tools) to track campaign performance and customer acquisition metrics.

Customer Insights

• Analyze data to identify trends, behaviors, and pain points in customer journeys, and apply insights to optimize acquisition strategies.

Reporting & Stakeholder Communication

• Provide regular reports on the effectiveness of campaigns to stakeholders, highlighting successes, areas for improvement, and recommendations for future strategies.

Sales & Operations Alignment

• Collaborate with sales and operations teams to ensure seamless customer acquisition and post-sale experience.

Budget Planning & Allocation

• Own the customer acquisition budget and allocate resources effectively across various channels and initiatives to maximize results.

Cost Optimization

• Regularly assess the performance of each acquisition channel and adjust spend allocation to achieve the most cost-effective outcomes.

What You Will Bring As A Senior Marketing Manager

• Bachelor’s degree required or equivalent experience

• 7+ years of experience in marketing, with a strong emphasis on direct mail and customer acquisition. 

• Managing multi-channel campaigns (digital, direct mail, social, etc.)

• Optimizing customer acquisition strategies using data-driven insights

• Budg