Executive Director, Global Marketing Lead – Chronic Weight Management
AmgenAbout the role
Career Category
MarketingJob Description
Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
What you will do
Let’s do this. Let’s change the world. In this vital role you will lead Amgen’s Chronic Weight Management marketing strategy. Through deep understanding of customers and treatment paradigms, alongside a diverse cross-functional team, you will build a brand strategy and craft experiences to maximize impact at launch. The ED Global Marketing Lead (GML) for Chronic Weight Management (CWM) will report to the CWM Indication Team Lead and will be responsible for developing successful global brands as well as developing and implementing global launch strategies and optimizing the impact of marketing budgets.
Responsibilities:
Lead the execution of launch and commercialization activities, focusing on global and priority markets
Build a comprehensive global brand strategy, ensuring strong alignment across cross-functional teams
Establish the target patient profile, utilizing deep market insights to bring the patient journey to life and inform brand positioning
Drive the development of the global launch campaign, ensuring it is culturally relevant, distinctive, and enduring
Lead the insight-driven development of branding, messaging, and market activation strategies to maximize launch impact and sustain commercial success
Represent commercial interests in the Indication Team, working closely with R&D, medical, and regulatory functions to ensure alignment
Evaluate potential Patient Impact Expansion opportunities in Chronic Weight Management
Commercial Execution & Strategic Alignment:
Partner with Market Access & Pricing teams to optimize pricing and reimbursement strategies to support global market entry.
Foster ongoing insights development by collaborating internally and externally, ensuring data-driven decision-making for the brand.
Monitor and analyze market trends, competitive landscape, and industry developments to inform brand strategy adjustments.
Represent the company at industry conferences and build relationships with key opinion leaders and stakeholders.
Manage the global marketing budget, ensuring optimal resource allocation to maximize brand impact.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a leader with these qualifications.
Basic Qualifications:
Doctorate degree & 6 years of marketing experience OR
Master’s degree & 10 years of marketing experience OR
Bachelor’s degree & 12 years of marketing experience AND
6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Preferred Qualifications:
Brand launch experience, global or US
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities
Experience in strategic marketing roles up to Head of Marketing / Portfolio leadership level in Global or US roles
Understanding of broad, global market dynamics and cultural awareness and sensitivity to form relationships and collaborate effectively with colleagues around the world
Experience in a tactical, “line” commercial role, implementing marketing strategies in local markets
Understanding of global market access, pricing, and reimbursement issue
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