Business Development Executive (Atlantic Division)

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Business Development Executive.

The Business Development Executive (BDE) is an integral member of the Commercial Sales Operations team and will coordinate with our Sales and Marketing directors to boost our company’s market presence and increase customer engagement. This roll will be directly responsible for the success of all Salesforce.com projects including traditional sales campaigns, new product launches, M&A integration, updates that impact our largest customers, ad-hoc sales campaigns, and reporting of our large deal and M&A pipeline.  The Business Development Executive will be accountable for identifying the project, documenting and communicating project scope to senior leadership, identifying targets, and managing/reporting its performance to plan to achieve the division’s revenue goals.  In addition, this position will collaborate with senior lab leadership, corporate marketing, and sales leadership to develop and launch appropriate materials and activities including formal communication plans, training, and roll-out strategies to support the Atlantic Divisional strategic objectives. You will also work closely with senior sales leadership to build effective sales strategies and training platforms, and by analyzing market trends and conducting market research, identify new business opportunities and potential areas of risk. In addition, the Business Development Executive is responsible for overseeing all aspects of planning and communication for sales events and regular trainings, including production elements and support mechanisms for aligning sales teams and resources.

This position will also be responsible for identifying key conferences, membership opportunities, affiliations, and high profile co-marketing opportunities that will help the division broaden our community outreach goals and become a key influencer in the local health care communities we serve. 

This is a field-based role with the ideal candidate residing within the Atlantic division. The Atlantic Division spans from Maryland to Northern Georgia, and Eastern, Tennessee.

Essential Job Responsibilities:

• Leader of projects from inception to completion, ensuring timely and accurate delivery.

• Assist in execution of divisional commercial sales strategy, including direct oversight of numerous sales, managed care, and specialty medicine initiatives.

• Directly communicate with laboratory, sales, IT, and marketing teams to effective launch new products and communicate lab testing updates and test changes.

• Design and drive sales campaigns, including measuring campaign growth and the creation of dashboards and visualizations to effectively manage and communicate performance of campaigns to GMs and Sales and Specialty Medicine leadership.

• Define value proposition for key business segments and regular evaluation of commercial sales key performance indicators (KPI)

• Set specific marketing strategies to retain customers and suggest new methods to address customers’ needs

• Partner with Corporate marketing and business analysts to develop clear communications and manage multi-channel marketing campaigns

• Partner with sales training team to target opportunities to drive adoption of CRM and enhanced pipeline management.

• High level collaboration with cross-functional teams to understand business requirements to develop tools and create Salesforce campaigns drive growth and value-driven approaches.

• Provide analysis to target gaps with key stakeholders to uncover underpenetrated areas with high returns.

• Identify engagement opportunities for senior sales and GM leadership to participate in, including programs, promotional events, committees, or organizations that will broaden our exposure in the community.

• Perform high level ad-hoc analysis and reporting requests as needed

Education/Qualifications:

• Bachelor’s Degree in marketing, business management, finance, or related field.  

• Advanced knowledge of Salesforce.com, including demonstrated history of utilizing a CRM to drive sales growth in larger organizations

• Effective partnering and negotiating skills within cross-functional teams and Senior Leadership

• Project management experience that delivered significant revenue results

• Strong change management skills to drive results in a matrix environment

• Excellent verbal and writ