Director, SEO

Tombras, a 400+ person, full-service, national advertising agency, is seeking a Director of SEO to join the 18X US Search Award-winning search team.
Besides working with national and global brands in a fun work environment, we’re a family-oriented team. If you’re the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you.
Where you'll be working: Knoxville or Atlanta. Relocation assistance may be offered.

What you'll be doing:

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location clients.
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
• Setup, management and reporting capabilities with enterprise SEO software tools (BrightEdge, Conductor, SEMrush, etc.)
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction and client presentations
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
• Work with the VP, SEO to develop new SEO client initiatives and team training
• Work with the VP, SEO to manage tasks, workloads and projects across a large SEO team
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Managing time and workload for your account group, including training and mentorship of junior team members
• In addition to strategy, you will be responsible for owning weekly status meetings, project reporting, and ensuring performance is meeting client objectives
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across clients at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement technical SEO recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
• Work closely with other Tombras departments to develop fully integrated search campaigns

What you bring:

• 8+ years SEO experience,  including a minimum of 4+ years leading SEO initiatives for enterprise-level brands
• You should have intimate experience with site crawling tools, enterprise-level SEO software, listings management platforms, and international website architecture best practices
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, Chatmeter, BrightLocal, etc.)
• Exceptional analytical capabilities paired with effective client communication skills
• Proven track record of successful client communication and relationship development 

• Proven success at improving organic rankings for international websites
• Skilled In:
• SEO Platforms examples: BrightEdge, Conductor, Searchmetrics, Majestic SEO, etc.)
• SEO point-solution tools (examples: Moz, SEMrush, Ahrefs)
• Site crawlers (examples: Screaming Frog SEO Spider, Deepcrawl)
• Competitive analysis and keyword research tools
• Experience with Listings Management platforms (examples: Yext, Moz Local, Reputation.com, etc.)
• Intimate experience of Google Search Console, Google Analytics, and Bing Webmaster Tools
• CMS such as Adobe Experience Manager, WordPress, Joomla, Drupal, etc.
• Language translation and localization platforms and processes
• Familiarity with HTML, with knowledge of CSS, JavaScript and other coding languages a plus