Senior Manager, Digital and Guest Analytics

Company Description

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.  

Whether it's Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection.  

For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com. 

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains.

Job Description

Position Summary  

The Senior Manager, Digital & Guest Analytics supports the growth of Aspen One’s digital and ecommerce channels and advances enterprise digital strategy across ski, hospitality, and retail businesses. This senior individual contributor leads business analytics efforts, including dashboard development, performance analysis, and automated reporting, while leveraging CDP and Customer Data Warehouse data to drive guest segmentation and personalization. The role connects digital, marketing, ecommerce, sales, and retail performance metrics into clear, actionable insights that enhance the end-to-end guest journey. As the owner of the digital analytics roadmap, this position balances recurring reporting with deeper analysis to advance analytics maturity. Serving as a trusted partner to Digital Marketing, Marketing, IT, and business leadership, the Senior Manager translates complex data into executive-ready insights and oversees vendors and contractors to ensure high-quality delivery. This position reports to the Senior Director of Data and Digital Engineering. 

The salary range for this position is $89,000 to $124,500. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 
Applications for this position will be accepted until March 31, 2026.

Essential Job Functions/Key Job Responsibilities 

Digital Analytics Roadmap & Leadership 

• Develop and manage the digital and guest analytics roadmap, aligning analytics priorities to business and digital strategy 
• Define and evolve key performance indicators (KPIs) across digital marketing, ecommerce, and guest engagement 
• Serve as an analytics advisor by translating complex data into clear, actionable insights for leadership while establishing best practices for analytics intake, prioritization, and delivery across teams. 

Business, Digital & Ecommerce Analytics 

• Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel 
• Serve as key contributor to the digital monthly business reviews report in support of the digital team by providing reporting with accurate data, context, and insights that explain performance trends and drivers. 
• Create and work with engineering and business teams to implement a plan for growing digital and guest