Director, Digital Retail (remote USA anywhere)

Location Requirement: remote USA anywhere

Reports to: Chief Retail Officer

Travel: up to 25% domestic travel as needed

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.  Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Role Overview:

The Director, Digital Retail will be responsible for driving and growing Amazon and other digital retail partner sites, delivery apps, and emerging channels. This role will work closely with Liquid Death’s marketing partners to execute advertising campaigns to maximize revenue generation on digital platforms as well to grow current and develop future potential revenue streams.  Reporting to and assisted by a Digital Retail Manager. 

Key Responsibilities:

Business Strategy:

• Develop and implement a comprehensive strategy to meet aggressive revenue and growth goals on Amazon, Omni and other .com retailers
• Implementation of the price package plan management across all digital retailers
• Forecasting and inventory management with all key digital retailers
• Leveraging brick and mortar pricing activity to drive velocity with key digital retailers who price match while staying within trade spend
• Manage end to end P&L that align to Liquid Death’s annual business plan

Operational Excellence:

• Oversee the management of product listings, pricing, promotions, and inventory to maximize sales performance
• Work with internal team to monitor and optimize digital retail advertising campaigns to achieve ROI goals
• Ensure compliance with Amazon’s and other digital retailers policies and guidelines to maintain a healthy seller account

Analytics and Reporting:

• Leverage data analytics to track performance, identify trends, and make informed decisions
• Regularly present key performance indicators (KPIs) and actionable insights to senior leadership
• Understand gaps and opportunities to plan and how to close them in real time

Cross-Functional Collaboration:

• Work closely with marketing, supply chain, product development, and finance teams to align digital retail strategies with company goals
• Partner with digital retailer representatives and partners to address challenges and capitalize on new opportunities

Qualification Requirements:

• Bachelor’s degree in Business, Marketing, or a related field
• A minimum of 8+ years of relatable e-commerce experience and a minimum of 5+ years experience managing Amazon (preferably via Vendor Central and Seller Central) and other retail partners (Walmart, Target, eBay, Facebook marketplace and other digital channel, Thrive Market, Go Puff) required
• Previous experience in CPG and/or in the beverage industry preferred
• Understanding of ad formats across digital retail partners (Citrus Ads, Criteo, Amazon Sponsored products, Amazon DSP, CTV, etc)
• Entrepreneurial mindset with a focus on results and continuous improvement
• Strong analytical skills with proficiency in tools like Excel, Tableau, or similar platforms
• Exceptional communication skills and presentation capability
• Knowledge of, and experience using content syndication partners (Syndigo, Salsif