Global Senior Research Executive
HavasAbout the role
Agency :
Havas Media GroupJob Description :
.About Havas Media Group
All agencies within the Havas Group have a common mission: to make a meaningful difference to brands, businesses, and people. Within Havas Media Group specifically, our role is to create the best media experiences, capitalizing upon the most meaningful media, to build more meaningful brands.
We understand where to find the most meaningful media using our unique Converged System. We build Media Experiences that connect a client’s brand with the public in the context of where they are, through the content they pay attention to.
As others attempt, and struggle, to integrate and simplify their offer around client needs, Havas Group continue to pioneer an integrated model within our ‘Village’ construct, bringing together media, creative, data, strategy, Cx and research in one package, with one shared operating system, platform and language. This means we can field our very best people and change our shape according to the needs of each client and brief we work with.
Havas Media Manifesto
Havas exists to deliver brilliant media, content and data solutions for our clients. We’re constantly looking for creative ways to reach the people that matter to our clients’ businesses. Our restless nature means that we continually challenge what has been done before; question what is being asked of us; and innovate at every opportunity. We uncover evidence to support our thinking and prove our success. We believe in sometimes taking a healthy amount of risks, knowing that we are supported no matter what the outcome.
The Role
This role will see the successful candidate work on one of the biggest, global Havas clients. With a long-standing relationship, we have built an amazing level of trust and understanding, as we continue to deliver fresh and innovative thinking in the fast-evolving, ‘mobility’ sector. Within Havas Media Group, our support of Converged for our client is exemplary and often held up as best practice.
To maintain and build on this great track record, we are looking for a Research Executive to join us in the global (London) hub, working specifically with the Strategy Partner across all three brands for this global automotive client. Although the three brands are very independent and require the utmost sensitivity and confidentiality in terms of client handling, the successful candidate will be expected to connect and communicate internally with fellow team members, finding the right forums and channels to sensitively share relevant intelligence and insight whenever possible.
As the Research Executive, the candidate will be naturally inquisitive, with a passion for culture, technology, innovation… and humans! They will have a high degree of logical ability, able to access, understand and articulate the meaning of data and research methodically and with clarity.
And importantly, they will have a mindset that never rests around uncovering new, interesting insights that could lead to meaningful media ideas for our clients. Automotive experience is useful but is not a must-have.
Our ideal Research Executive candidate will have worked in an insight/intelligence/research role for at least 1-2 years, within which time, strong organization, creative thinking and confident presentation skills should come as standard.
We want you to make a meaningful difference to our clients businesses, the agency, the team and of course your own career story while at Havas. As such, we are committed to helping you achieve this through tailored training and active mentoring from our client and wider Havas team colleagues across the world.
Role Responsibilities
Supporting central client relationships
It is of critical importance that the Havas Hub team has strong, trust-based relationships with key client stakeholders. The intelligence and strategy team, within the overall client servicing unit, is often core to client requests, readily available to help supply critical audience and media detail with speed and detail.Intelligence gathering and analysis
The core of the role is supporting the Strategy Partner (and others), taking command quickly of the key intelligence and insight tools that we utilize to shape clear, strongly reasoned and evidenced responses for launches/campaigns. Whilst naturally the Senior Research Executive will be fully conversant with standard agency tools such as TGI, GWI and YouGov, we would expect a more inquisitive approach to intelligence gathering and synthesis that embraces other sources such as Google Trends, Social Listening, following k
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