Altra: Coordinator, Brand Partnerships and Events

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

A day in the life of a Brand Partnerships & Events Coordinator at Altra looks a little like this.

We’re looking for a Brand Partnerships & Events Coordinator to support how Altra shows up in the world—through partnerships, PR, and on-the-ground experiences.

This role is equal parts coordination and execution. You’ll help manage day-to-day partnership and athlete team needs, support global PR efforts, and bring events to life—from race activations to media moments. The right candidate is highly organized, proactive, and excited to contribute to a growing brand that lives at the intersection of running, outdoor, and culture.

Let’s break down that day-in-the-life a bit more.

This role is central to translating brand strategy into real-world impact. From media moments to race-day experiences, you’ll help shape how runners experience Altra beyond the product.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1-3 years of experience and professional achievements. 

The foundation skills you will need in this position are:

Partnerships & PR Coordination

• Support execution of global PR and partnership initiatives across running, outdoor, and lifestyle

• Act as a key point of contact for PR agency communication and deliverable tracking

• Manage product seeding for media, partners, and key moments—ensuring accuracy and timeliness

• Assist in press release development, internal reviews, and approvals

• Coordinate creative requests tied to PR campaigns in partnership with internal teams

• Provide administrative and operational support across partnerships and collaborations

Events & Activations

• Support planning and execution of performance and consumer-facing events, including race activations and brand experiences

• Coordinate logistics including product, shipping, staffing needs, and on-site materials

• Assist with event setup, execution, and breakdown—ensuring a high-quality, on-brand presence

• Gather insights and feedback from events to inform future activations

Operations & Team Support

• Maintain trackers, calendars, recaps and reporting across partnerships, PR, athletes and events

• Support budget tracking, invoicing, and reporting

• Assist cross-functional alignment with global marketing, sports marketing, and product teams

• Provide general administrative support for partnerships and sports marketing functions

There are also a few skills that are not required but preferred.

• Experience working with agencies, events, or product seeding is a plus

• Familiarity with the running, outdoor, or fitness industry

• Willingness to travel and support events outside of standard hours when needed (up to   30% travel during peak events season)

Now WE have a question for YOU.

Are you in

Hiring Range:

$56,160.00 USD - $70,200.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical pl