Director Integrated Digital Channel Deployment

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary

The Director- Integrated Digital Channel Deployment, is a key position on the WW Integrated Content Delivery team. The Director- Digital channels will develop and oversee an integrated digital experience for Commercial websites (primary), emails, messaging programs, podcasts for BMS worldwide. This role is responsible for the strategy, development, and direction of our web channels and other digital channels, which will include the roadmaps, standards, op models and training to deliver a digital presence that our brands/ markets can leverage and create a competitive differentiation. 

Key Responsibilities
WW Integrated Digital Channel Deployment defines, builds, and supports the WW Website Engagement strategy to help drive customer engagement with BMS via the web, providing a seamless, consistent, and optimized experience across multiple digital platforms (desktop, mobile etc.). This role also has a process oversight into additional channels like home office emails, one way messaging, podcasts, chat and other digital related channels.

• Business ownership of relevant platforms and channels used for content deployment and customers engagement.

  • Ensuring content to customers across multiple digital devices for products, campaigns, services etc.

  • Responsible for the roadmap, standards, processes, training, change management of the web capabilities and support the other digital channels as the business POC

• Ensuring the web content is up to standard and consistent with organization approach.

• Partnership with other channel deployment leads to drive adoption and performance of the home office emails and messaging, podcast channels, and personalization technologies across the channels.

• Facilitate the content creation and approval process with established standards, templates, and best practices.

• Drive customer engagement with the brand through user friendly web platforms and through seamless integration with other capabilities like WW Reg, Live chat, social share, podcast, one way messaging, emails etc.

• Business product owner of the  Build Easy platform including strategy, development & direction of our worldwide website capabilities team through creation of standards, roadmap, op models and platforms.

• Creates and partners in execution of innovative and effective digital delivery capabilities and strategies that can be leveraged companywide.

• Identifies key connection points across matrix partners (Brands, Markets, Engagement Planners, Medical, BI&A, Commercial, Clinical Trials, IT, procurement, business, legal, medical, regulatory (MLR), compliance and others) to help facilitate the well thought out execution of initiatives.   

• Partner closely and lead with other internal and external teams to ensure organizational alignment and to drive efficiency companywide- aligning with enterprise-wide initiatives.

• Extensive experience and subject matter expertise - Interface with various levels of leadership educate/ evangelize them on available capabilities and drive alignment on path forward for their business.

• Local Market digital channel customizations

  • Build market specific capabilities for key international markets.

  • Drive thought leadership on impact of omni-channel capabilities (web and other channels) to international markets and enable future enhancements and evolution.

  • Enable blend on standardized vs. customized web templates to international markets.

Qualifications & Experience

• Experience in leading omni-