Sr. Marketing Communications Manager

Job Title

Sr. Marketing Communications Manager

Job Description

Sr Marketing Communications Manager

In this senior manager role, you will play a pivotal role to the Sleep & Respiratory Care (SRC) Business, driving the strategy and execution of event marketing campaigns (both physical and virtual events) that support the therapy platforms, Patient Interface, and software categories. You will also build and subsequently lead the strategy for always on marketing efforts across platform and channels, including the ownership of the Global Marketing content calendar.

Please note: Due to the consolidation of our sites, this role will start at the Bakery Square office in Pittsburgh, Pennsylvania and will move to another site in the greater Pittsburgh area by the end of the year. This change will bring our teams in western Pennsylvania closer together to remain competitive and committed to our customers, clinicians, and patients and create value with sustainable impact. 

Your role:

• Works closely with members of the SRC business and Royal Philps, establishing close working relationships and driving for alignment across multi-functional stakeholder teams (including but not limited to Digital Services, External Relations, Business Communications). This includes developing a deep familiarity and working knowledge of the key Sleep & Respiratory Care business and target audiences to drive Philips brand engagement and preference.
• Develop global marketing strategies for global and NAM event campaign (physical and/or virtual) to drive audience impact in support of our key business priorities and solution offerings and leading the development of differentiated marketing campaigns to deliver on event strategies, including the management of agency/vendor partners, planning, budgeting, testing and measurement.
• Engaging with international market teams to ensure strategies are globally relevant, then counseling on market activation planning and partnering with internal stakeholders in developing global-level strategies for always on content across platform and channels.
• Build and maintain Global Marketing comprehensive content calendar, aligning to performance dashboard and ensuring it is always up to date, proactive, and digestible to stakeholders within Philips.
• Maintaining a deep understanding of relevant market trends, competitive activities and the latest best practices while preparing and aligning audience-based customer marketing plans and recommendations, and effectively present these to Marketing leadership and other senior stakeholders.

You're the right fit if:

• You’ve acquired 7+ years of experience in marketing or adjacent fields such as, Marketing Communications, Corporate Marketing, Consumer Marketing, Event Marketing or Product Marketing related discipline, preferably in a highly regulated industry such as healthcare/med-tech solutions.
• Your skills include the ability to create and execute customer focused strategic integrated marketing strategies delivered via campaigns, programs, initiatives and events that deliver against business objectives.
• You have robust experience building integrated marketing strategies across channels including digital and social channels, customer relationship marketing (CRM), SEO and SEA; marketing processes, planning, budgeting and agency management; and managing marketing components of in-person and online events.
• You have a Bachelor’s degree or equivalent work experience, required; MBA desired in related field.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. 
• You are comfortable working in cross-functional teams and driving for alignment across stakeholders, creating relevant content and coordinating execution across multiple touchpoints.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

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