Director/Digital Marketing

Job Title:                    Digital Marketing Director

Location:                      Vernon Hills, IL

Department:                 Marketing

Reports To:                  Executive VP

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including Paints, Stains, Cleaners and of course our famous rust fighting formula that started it all.

Essential Duties & Responsibilities:

• Lead and manage teams that execute on Digital and Social campaigns and initiatives
• Collaborates with product management teams to develop digital and social media strategies and initiatives based on business objectives
• Analyzes the company’s digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements
• Unearths the trends and insights to make sure Rust-Oleum is telling relevant stories, identify threats before they become risks and jump on an opportunity to engage consumers in our brand stories
• Researches social media trends and informs management of changes that are relevant to the company’s marketing activities 
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs 
• Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives. Collaborates with PR and advertising team  
• Work closely with customer e-commerce and social media teams
• Oversees social media management for all social platforms including but not limited to Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, etc.
• Develop strategy and manage social customer care in coordination with Product Support
• Manage reporting tools and capabilities for Social listening, content performance and inbound traffic across channels to owned landing pages

Who You Are

• You are an empathetic and an influential leader. You are able to handle differences of opinion in a professional and respectful manner
• You must be able to think quickly and respond via social media during a crisis and should be able to pivot quickly with limited oversight
• You are a versatile manager who can provide leadership at the top as well as execute in the trenches
• You excel in people leadership.  You are passionate about building a high performing team by developing team knowledge, skills, and career growth
• You are an exceptional presenter who inspires leadership and cross-functional teams to follow you to the top of the hill. You can take complex problems or concepts and lay out solutions that are simple and concise
• You are an entrepreneurial spirit who can move quickly to capitalize on market opportunities and thrives in a fast-paced environment
• You are a winner who thrives in a winning culture

Qualifications & Requirements

• Bachelor’s Degree in Communications, Public Relations or related field
• 8 + years of social media experience in an agency or corporate environment (consumer goods experience preferred)
• Ability to interface and collaborate with marketing staff and senior management
• Excellent writing skills
• Excellent digital media research and outreach skills
• Excellent interpersonal and presentation skills
• Self-starter with the ability to work independently
• Ability to recruit, hire, retain, and develop talent

LEADERSHIP TRAITS

• Strategic Planning: Is proactive, forward-looking and can anticipate trends.  Has vision and can create competitive and breakthrough strategies and plans.
• Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage
• Problem Solving: Is able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers.  Is proactive and decisive in nature
• Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), had executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect.
• Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others.  Builds commitment, fosters open dialogue, and supports diversity and input from a