Integrated Marketing Communications Senior Manager - Laboratory Solutions

The Opportunity:

At Avantor, we are committed to moving science forward through our products and services that drive successful results with our customers in the life sciences and technology industries. This exciting new role within the evolving Global Communications and Brand team will build campaigns for Avantor’s Laboratory Solutions Segment (LSS).

The Integrated Marcom Senior Manager will be based in the U.S. and collaborate globally with Avantor‘s strategic marketing, product portfolio and commercial leaders, members of Avantor’s global communications and brand team, and external agency partners to oversee the strategy, development and execution of integrated marketing communications campaigns, content and programs. The role will also be accountable for measuring and reporting program results on a routine basis to drive optimization and visibility. 

What we’re looking for  

• Education: Bachelor's degree required; MBA or equivalent Master’s degree preferred.

• Experience: 8 to 10 years of communications, marketing, brand management or related agency experience with a successful track record in planning and executing global marketing communications campaigns. Minimum 3 years’ experience working hands-on in digital marketing.  

• In-house/client-side experience preferred. A strategic communications lens, a business orientation, an understanding of the relevant corporate functions and a focus on performance. 

• Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired 

• Global experience is a plus. 

• Passion for communications and marketing paired with desire to build something from the ground up. 

• Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies. A team player mentality with strong interpersonal skills is key. 

• Highly organized self-starter with enthusiasm for creative work and ability to handle simultaneous projects. 

• Excellent written and verbal communications skills plus a highly energetic personality. 

• Operates with a proactive mindset and be geared toward collaborative problem-solving. 

• Amenable to ambiguity and able to see past today; can adjust to meet market demands and business realities with creativity. 

• Ability to work in a fast-paced/high-growth environment. Shares values of taking initiative, accountability, and prioritization. 

• Primarily based in U.S.; travel internationally and domestically 10-15%

How you will thrive and create an impact  

• Build and implement integrated marketing communication strategic plans aligned to key initiatives and business objectives utilizing digital omnichannel marketing best practices. 

• Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/products/services. 

• Develop messaging and content tailored to key personas, audience segments and channels.  

• Drive a strategic, customer-centric narrative through the development of rich, SEO content for campaigns based on understanding of workflow, target customers, and product positioning. 

• Infuse the corporate story across all plans and build a differentiated narrative. 

• Develop and own the execution of global content and promotion plans including educational content, sales collateral, technical articles, owned publications, events/trade shows, web content, media stories and internal communications for relevant campaigns among other tactics.  

• Employ a variety of channels (e.g., social, digital, mobile, search, account-based marketing, email, public relations/earned media, owned channels and events) aligned to appropriate stages in the marketing funnel to achieve business results.  

• Apply knowledge of life sciences and health care to leverage the whole of Avantor's solutions and capabilities for measurable results.  

• Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategi