Sr Manager, Digital Data and Analytics

We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet.

Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows.

Job Description

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. 

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

We are seeking a strategic and execution-focused Sr Manager, Digital Data and Analytics to lead the development, stewardship, and operations of scalable data and analytics products supporting Kite’s efforts in digital marketing and omnichannel orchestration. This role will be responsible for translating business needs into functional data requirements, co-ordination with agency and vendors to ensure availability of data within Kite, partnering with IT to deliver robust data infrastructure, and ensuring high-quality, governed data assets that power insights and decision-making across the organization.

As a Senior Manager, Digital Data & Analytics, you will ...

1.       Gain business understanding of data and reporting needs

• Partner with Marketing stakeholders to understand strategic imperatives and translate those into KPIs and success metrics for digital and omnichannel programs

• Develop and maintain dashboards and reports to support ongoing performance monitoring. Managing vendors through design decisions and ensuring adoption of in-house dashboards for all business review updates.

• Translate analytical findings into clear insights and recommendations for stakeholders

2.     Execute Digital & Omnichannel Analytics

• Partner with agency, marketing and omnichannel teams to develop and/or evolve measurement framework for digital and omnichannel

• Analyze omnichannel data to identify key trends, patterns, and drivers of performance. Provide holistic insights and impact on outcome metrics like customer engagement index.

3.     Ensure Digital marketing data readiness

• Validate tracking, tagging, and data capture requirements in partnership with Marketing and IT teams. Drive a consistent data taxonomy and standardized data model for digital data closely aligning with agency, vendors and internal Kite stakeholders.

• Ensure data accuracy, consistency, and alignment with enterprise data standards

• Act as the business owner for Customer360 data asset(s) that provide unified analytics-ready view of HCP and HCOs integrating data across demographics, affiliations, activities, engagement and intelligence gathered from customer facing channels.

• Enable data extracts or Analytical Ready Data (ARDs) for downstream analytics e.g. Market Mix Modeling, Next Best Action, Orchestrated Journeys etc.

4.     Own technology implementation and operations of orchestrated journeys

• Participate in meetings with agency and marketing team to align on the objectives of the orchestrated journeys and end-end flow of orchestrated journeys

• Translate the journey designs into requirements for implementation, ensuring alignment and validation with agency partners

• Lead implementation and quality assurance, including test data generation and comprehensive UAT to ensur