Marketing Manager (1386)

Summary:

The Marketing Manager will work with the Chief Marketing Officer and the marketing team in the marketing department's day-to-day operations and long-term planning. This includes developing work plans, managing the marketing calendar, creating content, social media, community engagement, and events. A self-starter, an independent thinker with sound judgment, who has a creative mindset and strong organizational skills to manage and support various marketing activities.

Responsibilities include, but are not limited to: 

• Marketing Campaigns and Marketing Calendar: Manage the execution and tracking of marketing initiatives across various platforms, including email, social media, events, and community outreach.
• Social Media Engagement: Manage social media engagement, including content creation, interacting with followers, and responding to questions or reviews received through our social channels.
• Market Research: Lead data collection on competitors and market trends to inform marketing strategies.
• Budget Tracking: Manage and monitor marketing budgets and processing-related expenses.
• Website Updates: Support updates to the organization's website, including content uploads and updates.
• Event Support: Provide the support needed to the Event Manager in organizing marketing and community events such as the gala and concerts. Responsibilities may include assisting with logistics, vendor coordination, registration, and promotional materials, as directed.
• Logistical support: Work with the Chief Marketing Officer and provide administrative support to execute the department's needs.
• Perform all other duties as assigned.

Education, Experience, and Qualifications:

• Bachelor’s degree in marketing, communications, or a related field preferred.
• Minimum of 5-7 years of relevant experience, including planning, digital marketing, and communications expertise.
• Proficiency in social media platforms and email marketing tools. Familiarity with graphic design tools, such as Canva or Adobe Creative Suite, is a plus.
• Proven ability to identify target audiences and design campaigns that engage, inform, and inspire action.
• Strong organizational skills and the ability to manage multiple projects effectively.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Spanish fluency is a plus, with excellent written and verbal communication abilities.
• Cultural competency to engage with diverse communities is highly valued.
• Can work independently and exercise judgement in decision making.

Competencies: 

To perform the job successfully, an individual should demonstrate the following competencies:

• Problem-solving - Identifies and resolves problems promptly, develops alternative solutions, and uses reason even when dealing with emotionally charged topics.
• Communication and customer services - Ability to read, write, and communicate effectively in English.  Spanish/Creole is a plus, but not required. Use terminology that is appropriate to the intended audience.  Edit written work for spelling and grammar.  Speaks clearly so others can understand. Demonstrates listening to