Database Administrator (Harrah's Metropolis, Illinois)

 

SUPERVISES:     NONE                                                                    FLSA:                         EXEMPT

 

POSITION SUMMARY:  Responsible for the development and growth of the customer database by supervising direct mail initiatives and direct marketing programs. Oversee the development of new marketing systems, policies and procedures. Manage outside agencies or in-house agencies and mail houses to ensure timely and precise program execution. Familiarization with all Harrah’s brand programs and systems and provides input to improve Brand direct marketing efforts. Maintain compliance with policies and procedures. Performs all other related and compatible duties as assigned. Presents oneself as a credit to Harrah’s and encourages other to do the same. Assure exceptional customer service to all patrons by communicating in a pleasant, friendly, and professional manner at all times.  Serves as key user on the Winner’s Information Network (WINet), Marketing Workbench, Offers and other business intelligence systems. 

 

MINIMUM AGE REQUIREMENTS: 21 years of age

 

DUTIES/RESPONSIBILITIES:

 

1. Manages the creative and production of direct mail lists, e-mail lists, telemarketing lists and all tasks associated with the production of lists and offers.

 

1. Supports the Direct Marketing Manager with the quality control of the production of direct marketing projects.  Proactively monitors production spoilage and proposes plans for the reduction of spoilage, leading to the increased efficiency of the direct marketing efforts

 

1. Responsible for creating and/or updating the Direct Marketing reports, schedule, calendar and schematic (matrices). 

 

1. Manages the creation/execution/communication of “offers” generated through the Offers Maintenance application.

 

1. Supervising training of key personnel on new systems, policies and procedures.

 

1. Ensures employees know how their job contributes to the success of the company; clearly communicates and enforces company expectations including policies and procedures.

 

1. Motivates, guides and supports the team; keeps team abreast of strategy and objectives to ensure delivery of accurate results. 

 

1. Assists in the development and execution of effective prospective and retention marketing programs. 

 

1. Evaluates effectiveness of Direct Marketing efforts and makes recommendations for best use and/ or change.

 

1. Offer design, list segmentation including test and control & database utilization to best support marketing objectives. 

 

1. Evaluates and inputs all marketing customer list requests to ensure most effective processing and capturing all audiences.

 

1. Developing and maintaining policies, procedures and standards relating to database management and monitors transaction activity. Responsible for security of customer information and property data.

 

1. Handles Brand Direct Marketing programs and tasks as well as has an understanding of cross-property Marketing goals. 

 

1. Produces timely analysis reports to determine profitability of Direct Marketing programs.

 

1. Serves as contact for other property departments on direct mail issues.

 

1. Taking a proactive role in developing strategic use of existing information process, as well as evaluating potential uses of new processes.

 

1. Consulting and advising users of existing data collection sources available, their contact and support business objectives.

 

1. Manage ad hoc data requests by authorized departments and for analysis outside Database Marketing.

 

1. Act as a role model to other employees and always presents oneself as a credit to Harrah’s

 

1. A thorough understanding of the property Marketing goals required

 

1. Proven ability to work with management on strategic development issues.

 

1. Gathers and disseminates the production specification of projects and the deadlines, as well as, the vendors’ resources and limitations.

 

1. Supports the Direct Mar