Senior Email Marketing Specialist

Overview

Why join?

 

Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand.

• Purpose: A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis.
• Growth: We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base
• Focus is on “working families”, “everyday Americans”, “ordinary citizens”, “mainstream population” “average income households”, providing life insurance products that truly impact people's lives (more information will be provided in the interview).
• Team (Culture): USA Today named us a 2024 and 2025 top US workplace

 

Who are we looking for?

 

The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Life’s acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life’s marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life’s overall email marketing capabilities.

Responsibilities

How will you contribute?

• Manage AAA Life’s acquisition email channel to ensure lead and sales plans are achieved each month.
• Partner with internal and external teams to lead all aspects of email campaign management including strategy planning, technical development, proofing, deployment, and performance measurement.
• Oversee external agency development priorities and ensure deliverables meet campaign requirements.
• Provide consultation and recommendations to business stakeholders regarding email best practices.
• Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to develop/document email marketing programs and project plans.
• Partner with creative services to develop campaign and creative concepts. Represent the needs of the email channel with a focus on growth of acquisition programs.
• Identify new programs and opportunities that support an omni-channel strategy. Prioritize opportunities that are identified.
• Manage the email production processes to ensure all email elements are accurate and relevant. Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
• Create, monitor and report on key performance indicators (KPIs) and track initiatives against established goals.
• Responsible for deliverability and overall account reputation to ensure messages are being delivered to the inbox.
• Manage efforts to grow the business through the development and management of new email marketing strategies and tactics including automation of marketing programs. Identify areas that need to be optimized to improve click through, leads, sales, and conversion.
• Lead the design and expansion of existing email journeys intended to support sales and engagement objectives. Partner with other channel owners to lead the development of an omni-channel marketing strategy.
• Manage email deliverability and IP health to ensure messages are being delivered to the inbox.
• Provide regular reports and insights on channel and campaign performance to executive stakeholders.
• Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.
• Consult with direct response and digital marketing analytics staff to identify reporting needs and document reporting objectives, research available data sources and propose reporting solutions.
• Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs.
• Identify and recommend opportunities for cross-channel integration across email and other online or offline marketing channels. Partner with other team members on the design, implementation, measurement, and optimization of cross channel campaigns.
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