Director of Sales

Director of Sales | Senior Living & Healthcare Campus | Full-Time
Leadership Role | Drive Census Growth | Build Community Partnerships

Step into a leadership role where strategy meets purpose. We are seeking a Director of Sales to lead occupancy growth, strengthen referral relationships, and elevate the market presence of our senior living and healthcare campus. If you thrive on building connections, coaching teams, and turning leads into move-ins, this is your opportunity to make a measurable impact while helping residents find a place they can truly call home.

This position is ideal for a results-driven sales leader with experience in senior living, healthcare, hospitality, or relationship-based sales environments.

Why This Role Stands Out

• High-visibility leadership position with direct influence on campus success

• Blend of strategy and hands-on selling

• Opportunity to shape community reputation and professional partnerships

• Collaborative environment with executive leadership and home office marketing

What You’ll Do

• Lead and mentor the campus sales team to achieve revenue and census goals

• Develop and execute a rolling 90-day strategic sales plan using performance data and market insights

• Drive qualified lead generation while nurturing existing prospects through the decision process

• Manage the full sales cycle including inquiry response, tours, home visits, events, and move-in coordination

• Educate prospective residents and families on campus services, lifestyle options, and care offerings

• Build strong relationships with clinical and non-clinical referral sources to expand the pipeline

• Increase local awareness through networking events, professional associations, and community involvement

• Monitor competitor activity and provide market intelligence

• Maintain accurate reporting within the CRM to track leads, conversions, and outcomes

• Partner with the Executive Director to train staff on inquiry handling and tour excellence

• Oversee the sales and marketing budget and evaluate ROI on outreach efforts

• Collaborate with marketing to ensure messaging aligns with strategic goals

• Support campus readiness by ensuring apartments and common areas present well for tours

• Share performance insights during business reviews and leadership meetings

What We’re Looking For

• Associate degree required

• 3–5 years of sales experience, preferably in senior living, healthcare, or hospitality

• Proven success meeting or exceeding occupancy or revenue targets

• Strong relationship-building and consultative sales skills

• Confident communicator comfortable presenting to families, professionals, and community groups

• Ability to analyze data and translate it into actionable strategy

• Natural leader who enjoys coaching others toward success

Work Environment & Physical Requirements

This is an active, on-site leadership role requiring regular movement throughout the campus and community. Candidates should be comfortable sitting, standing, walking, bending, and lifting up to 50 lbs as needed. Travel up to 50% may be required for outreach and partnership development.

Ideal Candidate Keywords (for search visibility)

Director of Sales, Senior Living Sales Director, Healthcare Sales Leader, Census Development, Occupancy Growth, Assisted Living Sales, Skilled Nursing Sales, Relationship-Based Sales, Community Outreach, Referral Development, Sales Manager, Campus Sales Director.

Take the Next Step

If you’re ready to lead with purpose, grow a thriving campus, and help families navigate important life decisions, we encourage you to apply today.

Join a team that values leadership, connection, and results — while making a meaningful difference every day.

Kingston Healthcare is proud to be an Equal Opportunity Employer committed to building a diverse and inclusive team. We welcome candidates from all backgrounds who are passionate about compassionate, patient-centered care.