Content Marketing Manager

At Jabil we strive to make ANYTHING POSSIBLE and EVERYTHING BETTER. We are proud to be a trusted partner for the world's top brands, offering comprehensive engineering, manufacturing, and supply chain solutions. With over 50 years of experience across industries and a vast network of over 100 sites worldwide, Jabil combines global reach with local expertise to deliver both scalable and customized solutions. Our commitment extends beyond business success as we strive to build sustainable processes that minimize environmental impact and foster vibrant and diverse communities around the globe.

 

Jabil is seeking a Content Marketing Manager to lead our content efforts, drive engagement, and support business goals through compelling and high-performing content across multiple channels. 

How will you make an impact?  As the Content Marketing Manager you will be responsible for developing and executing a content approach that enhances brand awareness and supports nurturing and customer retention.  This role will work closely with cross-functional teams, including Business Owners, design, and other marketing functional owners, to ensure content aligns with business goals and speaks to our audiences effectively. 

What will you do?      

• Supports the Marketing Director in the development and delivery of tools and assets that support sales conversations throughout the sales cycle.

• Requires a mix of interpersonal, project management and communications skills in addition to an understanding of marketing principles, sales methodology, and content management.

• Requires understanding and usage of process, procedure, and systems that will continuously improve sales and marketing efficiency and effectiveness.

• Develop and implement a content strategic plan the support business goals across the entire customer journey. Implement the company’s go-to-market messaging, positioning, and strategy through the delivery of an integrated marketing strategy and implementation of plan.

• Facilitate and manage the branding initiative, assist in defining the global brand strategy, brand system, communications framework/platform and brand guidelines are a critical responsibility of this function.

• Maintain the content strategy platform, including vision, category, audience, value, differentiation, personality and police the brand. Oversee the creation of high-quality content, including thought leadership, whitepapers, case studies, blogs, videos, and other mediums to effectively communicate our services.

• Work closely with Sales and Business Development to execute effective presentations and other resources to improve revenue generating business. Identify opportunities for improvement, develop recommendations and convert recommendations into increases in sales effectiveness.

• Work with internal teams, freelancers, and external agencies to develop and produce content that aligns with our messaging and goals.

• Partner with sales, business unit leaders, and executive leadership to align content efforts with broader business objectives. Report on program progress, escalations, and issue analysis for Marketing Director and other stakeholders.

How will you get here?

Education:

• Bachelor’s Degree in Marketing, Communications, Public Relations, Advertising, Business Administration, or a similar related field is required OR a combination of education, experience and/or training.

Experience:

• A minimum of 5 years of management experience, ideally in a B2B or Services environment

• At least 6 years’ work experience in the global high-tech industry OR at least 8 years of experience in a related area or equivalent combination of education and experience OR a combination of education, experience and/or training.

Knowledge, Skills and Abilities: 

• Strong communication skills both verbal and written, with the ability to do editing. 

• Knowledge of design aspects.

• Familiarity with content distribution strategies and understanding of how content can affect SEO.  

• Ability to adapt complex and inter-related concepts to storytelling tactics for customer understanding.

• Provide decision maker reporting on effectiveness and quality of past efforts and solicit feedback for future actions.

• Utilize the acquired feedback to develop recommendations and provide input in the budgeting and planning process.

• Ability to lead and manage variety of programs and projects
  Portfolio of experience should include managing external agencies and internal resources to achieve success in these areas (Brand Development, B