HR Business Partner, Retail & Field

Tecovas was founded with the simple goal of making the world's best western boots, apparel, and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for an HR Business Partner, Retail & Field to support our field leadership, customer experience, and retail teams. In this role, you'll be a key partner to store leadership, helping drive a high-performing, inclusive, and values-aligned culture. You’ll lead with empathy and integrity while advising on all things people-related, including employee relations, performance management, engagement, and compliance.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

• Serve as a strategic HR partner across our growing retail, customer experience, and field leadership  teams, collaborating cross-functionally to ensure employee experience is a core consideration in decisions, processes, and organizational priorities
• Lead the resolution of complex employee relations matters, including investigations into misconduct or policy violations, with a focus on timely, fair, and consistent outcomes
• Build strong, trust-based relationships across all levels of the field organization, ensuring employees are equipped with the tools and support needed to consistently deliver a best-in-class customer experience
• Conduct regular compensation market checks to ensure our pay structures remain competitive, equitable, and in line with our compensation philosophy
• Oversee and lead the annual performance review and compensation planning processes, ensuring alignment with business goals, transparency, and fairness across roles and levels
• Partner with store leadership to identify high-potential team members, support succession planning efforts, and create opportunities for internal mobility and career growth
• Lead a team responsible for core HR operations such as onboarding, offboarding, leave of absence management, and other key employee lifecycle activities, while continuously identifying opportunities for process improvement and operational efficiency
• Champion innovation by ensuring the team is proactively exploring and integrating automation and AI-driven tools to improve HR processes and reduce manual administrative work
• Surface and share trends, insights, and feedback from the field and HQ to help inform broader people strategies, strengthen culture, and shape the development of a scalable HR program
• Maintain up-to-date knowledge of labor laws and retail employment practices, ensuring store policies and procedures remain compliant with legal and internal standards

Experience we’re looking for:

• Bachelor’s Degree in Human Resources, Business Administration, or a related field
• 7+ years of HR experience in a multi-unit or retail environment
• Proven ability to thrive in a fast-paced, dynamic environment with the flexibility to support a retail and customer experience-driven organization—including occasional after-hours needs as business demands arise.
• Experience with employee relations, performance management, and HR investigations
• Proven ability to handle confidential information with discretion and maturity
• Ability to comprehend, interpret, and apply the appropriate sections of applicable laws, guidelines, regulations, ordinances, and policies
• SHRM Certified Professional (SHRM-CP) credential is preferred, but not required

What you bring to the table:

• You have a strong understanding of HR best practices and employment law, especially in retail or hourly environments
• You’re an excellent communicator and coach, able to earn trust across roles and seniority levels
• You thrive in fast-paced, high-change environments and are comfortable shifting between tactical and strategic tasks
• You bring a balanced mindset—empathetic, but direct; compliance-driven, but people-first
• You’re a collaborator who works well cross-functionally and builds positive working relationships across diverse teams
• You have a tech-forward mindset, and you can identify and leverage innovative HR technologies and automation tools to streamline processes, enhance data-driven decision-making, and elevate the employee experience.

Full Time Benefits & Perks: 

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• 401(k) match
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness p