Senior Manager, Customer Marketing

The Customer Marketing team develops campaigns across the buyer’s journey with the key objective of increasing awareness and driving demand for Labcorp’s full portfolio of products and services across diagnostics and drug development. Labcorp is seeking a Senior Manager, Customer Marketing to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.

Key responsibilities include:

Campaign Strategy

• Deliver brand experience, voice, and visuals across all marketing channels
• Collaborate with Product & Segment Marketing to understand business goals and strategies, market sizing and product positioning
• Create and execute campaign plans that bring audience-focused spotlight across enterprise
• Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business

Campaign Execution

• Orchestrate delivery of campaign plans to ensure alignment with marketing plan
• Manage campaign and annual marketing plan calendar & timelines
• Lead tactic sequencing and prioritization, project management
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities

Strategic Stakeholder

• Lead recurring meeting cadence with Product & Segment Marketing to align on focus area’s campaign and annual marketing strategy, timelines, address roadblocks
• Work across organizational structures gracefully, including marketing team, sales and operations to guide decision making
• Apply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right time

Metrics & Targeting

• Understand customer and market insights, personas and apply within campaign strategies
• Partner with Product & Segment Marketing to define target audience and segmentation refinement
• Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution
• Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns

This is a general expectation for a Senior Manager, Customer Marketing, and it is understood that additional duties and responsibilities may be assigned, which may not be reflected in this memo. Employees are expected to communicate any challenges that would prevent the completion of any assigned tasks and responsibility.

Skill Requirements:

• Bachelor's degree in Marketing, Communications, Science, or Business; Masters a strong plus
• 5-7+ years prior work experience in marketing
• Specific expertise in marketing life science services highly desirable
• Strong understanding of the digital marketing technology landscape and best practices
• Working knowledge of marketing automation platforms and CRMs (ie. Salesforce, Eloqua)
• Copywriting and editing skills strongly preferred

Ideal Candidates will be:

• A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be self-motivated and encourage the same in the team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion. 
• You will be a decisive, strategic planner, manage multiple tasks and deadlines, have excellent problem-solving skills, have strong business and process savvy, and thrive in ambiguity while inspiring team members and partners.
• Additionally, you will have the ability to effectively interact with and relate to people at all levels; have an ability to move and influence a group (stakeholder buy-in), moving the team into a common direction and with a common vision
• Helping guide strategic audience and/or therapeutic area channel strategy and vision
• You will have the ability to effectively develop campaign strategy and partner with a cross-functional team to execute and optimize integrated marketing campaigns.
• Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact
• Demonstrated ability to plan, prio