Senior CRM Manager (m/f/d)

<p>We're looking for a motivated and driven <strong>Senior CRM Manager (m/f/d) </strong> to join our global CRM team.</p> <p>This is an important role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. We always aim for cutting edge technologies and a high level of innovation. By joining our team, you will be a crucial part of driving the team forward, developing our brands and customer communication throughout the globe. <strong>This role is based in Lisbon, Portugal</strong>. </p> <ul> <li>You will be part of a data-driven team in our Marketing &amp; Customer Product organization, reporting into Head of CRM.</li> <li>You will be responsible for engaging with, as well as driving revenue and profit from customers by delivering the right message at the right time via the right channel on a global scale (Flix is present in 40+ countries worldwide).</li> <li>You will optimize our new CRM platform (Braze) while collaborating with marketing and commercial teams company-wide.</li> </ul> <p> </p> <h3><strong>Your Tasks – Paint the world green</strong></h3> <ul> <li>Driving customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives.</li> <li>Developing and executing multi-channel marketing communications via email and push in Braze, ensuring effective targeting of relevant customer segments aligned with global and market-specific ambitions.</li> <li>Continuously optimizing CRM automated communications by analyzing performance data, A/B testing content variations, and optimizing messaging, creatives, and layouts to maximize effectiveness.</li> <li>Implementing data-driven personalized content with continuous ambition to improve relevancy.</li> <li>Supporting strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives.</li> <li>Collaborating with commercial and marketing teams developing communication ideas aligned with business priorities.</li> <li>Staying updated on emerging CRM technologies and best practices to drive innovation and efficiency.</li> <li>Ensuring full compliance with privacy regulations across all customer communications.</li> </ul> <p> </p> <h3><strong>Your Profile – Ready to hop on board</strong></h3> <ul> <li>5+ years experience in marketing communication, preferably with a strong focus on mobile.</li> <li>5+ years hands-on experience with a CRM tool, Braze specific experience is a very strong plus.</li> <li>3+ years work experience in a global, high-volume environment, handling email and push communication for multiple countries/ languages, personalizing and regionalizing marketing communications (additional WhatsApp and SMS experience is a plus).</li> <li>You have strong knowledge in customer segmentation.</li> <li>You demonstrate strong analytical thinking, allowing you to interpret data effectively and drive informed decisions.</li> <li>You work in a structured and detail oriented manner.</li> <li>You are interested in turning commercial needs into creative communication ideas, and you are comfortable taking ideas forward to implementation.</li> <li>You think out of the box, and proactively make suggestions for improvements.</li> <li>Fluency in English is a must.</li> <li>SQL knowledge is a strong plus.</li> </ul> <p> </p> <h3><strong>Our Perks – More than just a job</strong></h3> <ul> <li>You have an impact. <span lang="EN-US"><span>With innovation and smart technology, </span></span><span lang="EN-US"><span>we are</span><span> creating the easiest way to travel. We want your ideas </span></span><span lang="EN-US"><span>and give you autonomy to make them reality.</span></span><span>​</span></li> <li>Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.</li> <li>Travelling is our passion. <span lang="EN-US"><span>Discover the world with your free </span></span><span lang="EN-US"><span>Flix rides and bring along your friends and family for half </span></span><span lang="EN-US"><span>price.</span></span></li> <li>Teamwork makes the dream work. <span lang="EN-US"><span>Our </span></span><span lang="EN-US"><span>FlixTeam</span></span><span lang="EN-US"><span> has people </span></span><span lang="EN-US"><span>from over 80 different nations. We work in a multicultural </span></span><span lang="EN-US"><span>environment where we can challenge and support each other.</span></span></li> <li>We're not only green in color. <span lang="EN-US"><span>We’re</span><span> building for the long </span></span><span lang="EN-US"><span>term, and that means protecting our planet.