Senior Paid Media Specialist, Perforamnce Marketing

Summary of the Role 

We are seeking a data-driven Senior Paid Media Specialist, Performance Marketing to own strategy and hands-on execution across paid media channels including Google, Bing, ChatGPT ads and other performance marketing platforms to drive qualified leads and pipeline for our B2B solutions. 

You will lead full-funnel demand generation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to pipeline and revenue goals. 

About the Role 

• Make budget and channel recommendations for paid media investment to deliver against lead generation, QL, and pipeline targets across our B2B product portfolio. 

• Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on CPL, MQL volume, and pipeline contribution. 

• Lead paid media strategy and execution across Google Ads and Bing ad platforms (Search, PMax, Native, etc) 

• Test new platforms including ChatGPT ads to capture mid-lower funnel demand 

• Run structured testing across audiences, creatives, and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations. 

• Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more 

Key Skills 

Core Channel Expertise 

• Google Ads and Bing Ads: query mining, negative keyword management, bid strategies, ad copy and landing page testing and optimization 

• Bidding strategy familiarity and testing including target CPL, CPA, and maximize conversion-based bidding 

Optimization and Experimentation 

• Structured testing: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable 

• Budget management and pacing; spend allocation by channel, campaign, and funnel stage to pipeline targets 

Technical & Analytics Skills 

• Advanced Excel/Google Sheets 

• Experience with web analytics platforms (Google Analytics, Adobe Analytics, or equivalent) 

Collaboration and Communication 

• Clear, executive-ready reporting and pipeline attribution storytelling 

• Cross-functional partnering with Digital Experience, Website Testing, Demand Generation and Product Marketing teams 

About You 

• 3–5 years of hands-on B2B paid media experience with direct platform ownership and a focus on lead generation 

• Demonstrated success driving pipeline outcomes (MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline) 

• Strong history of cross-functional partnership with marketing, sales, and web/ops teams 

• Experience working within or alongside ABM programs preferred 

• Bachelor's degree in Marketing, Business, or related field 

• Google Ads certification required; LinkedIn Marketing Solutions certification a plus 

#LI-TV1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vac