Consultant, Digital Marketing Campaign Management

At Navista, our mission is to empower community oncology practices to deliver patient-centered cancer care. Navista, a Cardinal Health company, is an oncology practice alliance co-created with oncologists and practice leaders that offers advanced support services and technology to help practices remain independent and thrive. True to our name, our experienced team is passionate about helping oncology practices navigate the future.

What Digital Marketing contributes to Cardinal Health and Navista

Digital Marketing is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

• Creates compelling marketing programs to drive revenue and sales in support of business objectives.
• Plans, manages, and executes all web, SEO/SEM, marketing database, email, social media, advertising, and promotional campaigns.
• Identifies trends and insights to optimize spend and performance based on insights.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.
• Collaborates with internal teams and vendor partners to achieve desired results.

Responsibilities

This specific role will be a part of our Pharmaceutical Segment Digital Marketing team and will be focused on supporting digital campaigns for Navista, a Cardinal Health Company. This position works with marketing, cross-functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant, Digital Marketing will also play a role in building awareness, nurturing qualified leads, and tracking campaign ROI. Specific areas of responsibility include but are not limited to the following:

• Understand business objectives and recommend campaign and tactical approaches in the digital channel
• Work with all stakeholders to execute campaign work to support business objectives
• Project management and ability to manage vendor/agency relationship on a day-to-day basis for digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising
• Execute and report on approved campaign tactics including, but not limited to:
  • Paid search and paid social accounts
  • Emails and marketing automation platforms,
  • Update content in CMS for website updates
  • Pull reports and build dashboards in analytics tool
  • Use project management tools to document project work
• Analyze campaign results and provide regular reporting and actionable recommendations for improved performance
• Proactively work with Site Operations teams to update templates, host content and landing pages and to ensure recommended web practices are followed.
• Produces various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement.

Qualifications

• Bachelor’s degree in related field, or equivalent work experience, preferred.
• 3+ years’ experience in related field, preferred.
• 2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy
• Experience with Salesforce Marketing Cloud, Account Engagement (Pardot), and Sales Cloud is preferred.
• Proven experience executing email communications through a marketing automation platform is required
• Basic understanding of HTML
• Strong critical thinking and creative problem-solving ability
• Analytically driven, with the ability to understand and report on email marketing metrics
• Experience supporting search engine marketing and social marketing campaigns is preferred
• Hands on experience with web content management systems required
• Solid project management and inter-departmental coordination skills
• Strong verbal and communications skills
• Highly motivated with ability to adapt to change

What is expected of you and others at this level

• Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing
• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
• May contribute to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems. Solutions are innovati