Lead - Field Marketing

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

The Americas Field Marketing Manager – SMB/Commercial Segment plays a pivotal role in shaping and executing marketing programs that enhance customer engagement and accelerate business pipeline growth. This role is responsible for developing and implementing targeted marketing initiatives—including direct mail, amplifying digital campaign impact, launching sports & hospitality activations, managing 3rd party sponsorships, and supporting executive engagement programs—designed to attract, engage, and convert SMB/Commercial buyers.

Success in this role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills. The ideal candidate will work closely with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable, trust-building experiences that foster meaningful customer connections.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Key Responsibilities

• Strategic Program Leadership: Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments. 

• Sales Partnership – Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.

• Project & Program Management – Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.

• Adaptability & Agility –Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.

• Partner & Channel Marketing – Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.

• Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results.

• Cross-Functional Collaboration: Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.

• Event Management: Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.

• Innovation & Optimization: Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance.

• Sales Interlock: Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.

Qualifications

• Proven experience in supporting field marketing driven pipeline in a similar role for 7-10 years

• Exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners..

• Excellent organizational and project management skills, with the ability to lead many  initiatives effectively.

• Preferred Skills

• Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets.

• Ability to navigate a dynamic, high-growth environment while delivering impactful results.

• Awareness of conversion rate optimization (CRO) to analyze, refine, and accelerate pipeline performance at every s