Senior Copywriter

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

Reporting to the Executive Creative Director, the Senior Copywriter will lead copy strategy and execution across Later's marketing initiatives, driving brand awareness and conversion through compelling, strategic copywriting. Partnering with our Creative team, you alongside another Senior Copywriter will support all copywriting needs at Later, creating conversion-focused messaging that resonates with our enterprise B2C brand and agency audiences. This role requires a critical thinker with deep expertise in multi-channel copywriting and proven experience driving measurable results through creative content in the social media and influencer marketing space.

What you'll be doing:

Creative Leadership & Content Strategy

• Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials—from conception to completion
• Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency
• Collaborate with designers, product marketers, demand generation team, and cross-functional partners to create integrated campaigns
• Edit and refine copy for grammar and accuracy, clarity, tone, and alignment with project objectives

Brand Voice & Product Expertise

• Master and consistently apply Later's brand voice, style guide, and messaging frameworks across all copy
• Develop deep product knowledge across Later's entire software platform and service offerings, staying current on feature launches and updates
• Ensure all copy accurately represents product capabilities and value propositions for enterprise audiences
• Contribute to the evolution and refinement of Later's brand identity and messaging strategy

Strategic Project Management

• Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines
• Manage multiple copy projects simultaneously, prioritizing tasks to maintain quality and timeline adherence
• Partner with SEO team to incorporate keyword strategy and optimization tactics that maximize performance
• Present copy concepts and rationale to stakeholders, incorporating feedback while maintaining strategic direction

Performance Optimization & Analysis

• Use data and analytics to evaluate copy performance and make informed optimization decisions
• Design A/B tests on copy variations to improve conversion rates and engagement
• Analyze campaign performance metrics to identify successful messaging and areas for improvement
• Stay current on industry trends, competitor strategies, and emerging copywriting best practices

Process Innovation & Efficiency

• Continuously seek opportunities to enhance copy processes and workflow efficiency
• Contribute to the development of copy templates, guidelines, and best practices for the broader team
• Identify creative inspiration from industry leaders and innovative brands across key verticals, including retail and ecommerce, fashion and beauty, food and beverage
• Actively brainstorm new approa